DV Fraud Advanced is the most comprehensive industry solution for combatting site fraud, non-human bot fraud and sophisticated invalid traffic schemes, including ad injection. Like bot fraud, injected ads launch from malware unknowingly installed on a user's device and overlay themselves without consent from the advertiser or publisher. Up to 15% of ad impressions today are delivered through unauthorized ad injection.
DataXu, SpotX, Tremor Video and Visible Measures are among the first DV platform clients to incorporate the new IQ Advanced Solutions into their programmatic and inventory trading platforms.
DV IQ Advanced technology enables advertisers and buy-side platforms to achieve the highest levels of media quality and performance in the industry through pre-bid targeting, post-bid blocking and in-flight optimization for video and display ad impressions delivered on both mobile and desktop platforms.
DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world's largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.
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