Dove Men+Care Ultimate Gameday Change Table a slam-dunk with dads
TORONTO, March 17, 2013 /CNW/ - The following B-Roll is available by Video On-Demand web download:
STORY SUMMARY: Dove Men+Care unveiled an interactive change table to Toronto sports-fan dads at the Air Canada Centre, today. The table was designed to be a light-hearted way to call attention to the brand's campaign to support real men and their changing role in today's society.
The Dove Men+Care's Ultimate Gameday Change Table was given a 'field-test' during one of the hottest ticket basketball games of the season. The souped-up change table provides all the tools necessary to keep dad and junior happy during unplanned intermissions.
Men are more involved with childcare than in past years. That's why Dove Men+Care has taken steps to change societal norms by tailoring the public change table to suit the needs of men and make it more enjoyable too. The Ultimate Gameday Change Table helps men maintain at least one aspect of their daily life so they can maintain everything else and never miss a moment.
SHOT LIST: B Roll - Ultimate Gameday Change Table
Interview - Graeme Kerr, Dad
Interview - Gina Kiroff - Senior Brand Building Manager, Dove Men + Care
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