Dove Men+Care® Ultimate Gameday Change Table a slam-dunk with dads

Souped-up baby change table makes things easier for dads at basketball game

TORONTO, March 18, 2013 /CNW/ - Dove Men+Care unveiled an interactive change table to Toronto sports-fan dads at the Air Canada Centre, yesterday. The table was designed to be a light-hearted way to call attention to the brand's campaign to support real men and their changing role in today's society.

The Dove Men+Care Ultimate Gameday Change Table's was given a 'field-test' during one of the hottest ticket basketball games of the season. The souped-up change table provides all the tools necessary to keep dads and their babies happy during unplanned intermissions, including:

  • A built-in television so dad didn't miss any game action
  • An emergency Lullaby button that played soothing music
  • An interactive timer and scoreboard to determine the best diaper-changer in the game

According to a recent studyi, men have tripled their involvement in childcare over the last four decades. That's why Dove Men+Care has taken steps to change societal norms by tailoring a public change table temporarily to suit the needs of men and make it more enjoyable too. The Ultimate Gameday Change Table is designed to help men maintain at least one aspect of their daily life so they can maintain everything else and never miss a moment.

About Dove® and Dove Men+Care
Thanks to Dove Men+Care all men can literally be comfortable in their own skin. Built on Unilever's success in the men's deodorant, personal wash and hair categories, and the Dove brand's heritage in outstanding skincare, Dove Men+Care products are specifically designed to provide men with both the results and the care they need. The Dove product lineup, manufactured by Unilever, includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove is available nationwide in food, drug and mass outlet stores.

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i Bianchi, S.M. (2011). "Family Change and Time Allocation in American Families". The Annals of the American Academy of Political and Social Science 638:21-44. The author analyzes how recent changes have altered American family life and have produced new challenges for working caregivers. Unpaid and paid work hours are averaged over all couples with children under age 18 and over the 2003-2008 American Time Use Survey data collections.


SOURCE Dove

Image with caption: "Dad Graeme Kerr changes son Grayden with help from the Dove Men+Care Ultimate interactive Gameday Change Table at the Air Canada Centre on March 17th. (CNW Group/Dove)". Image available at: http://photos.newswire.ca/images/download/20130318_C6030_PHOTO_EN_24635.jpg

Image with caption: "Dad Graeme Kerr changes son Grayden with help from the Dove Men+Care Ultimate interactive Gameday Change Table at the Air Canada Centre on March 17th. (CNW Group/Dove)". Image available at: http://photos.newswire.ca/images/download/20130318_C6030_PHOTO_EN_24636.jpg



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