Dr. Bob Deutsch is recognized by Continental Who's Who as a Pinnacle Professional in the field of corporate and marketing strategy

NEW YORK, Feb. 18, 2013 /PRNewswire/ -- /Continental Who's Who/ -- Dr. Bob Deutsch is recognized by Continental Who's Who as a Pinnacle Professional in the field of corporate and marketing strategy as a result of his role as Founder and President of Brain Sells, a company dedicated to helping clients reinvent how the story of their products can be crafted to fit into the story people have of their own lives.

Dr. Bob Deutsch has often been called a "game changing" thinker. He starts from a primary insight: to be successful you have to know something about the less rational and more associative aspects of your own mind, as well as the mind of your audience. That's as true for a corporate as it is for a person.

As a cognitive anthropologist, Bob studies how people bend and blend data and information to fit their emotions and beliefs- this in order to design their own brand of meaning. In doing so, people are translating the world into their world. Bob applies knowledge of his translation process to help brands and the agencies that serve them to develop innovative strategies for success and prosperity.

As founder and president of the consultancy, Brian Sells (www.brain-sells.com), Bob has worked in the primeval forest, in executive office across the globe, and in war rooms on Pennsylvania Avenue and Madison Avenue. Based on three decades of experience on how human nature and the nature of the mind structure the way people "attach" to products, personas, and ideas, Bob's consultation to his clients focuses beyond adapting to the future, to making the future. His unique way of thinking rings true whether your concern is commercial, societal, or political; and whether your focus is innovation, leadership or branding. It's that primal.

Bob writes frequently in leading newspapers and magazines about what one sees when casting a primal eye and modernity. He has also appeared in Good Morning America, in a series on why people buy what they buy.

Dr. Deutsch's first book, "The Five Essentials: Using Your Inborn Resources to Create a Fulfilling Life" will be published by Hudson Street Books, Penguin, in September 2013. The book describes how The Five Essentials- curiosity, sensuality, openness, and the narrative and integrative capacities of the human mind- can stimulate people and corporations to illuminate their own authenticity and realize their quest for self-expansion.

For more information, please visit www.brain-sells.com.

About Us

Continental Who's Who has become one of the most respected and trusted publishers around the globe.  We spotlight thousands of professional individuals and organizations each year who "stand-out" in their specific field.  Included are executives and officials in business, science, education, philanthropy, religion, government, the fourth estate, finance, law, engineering, authors, the musically talented elite as well as numerous additional industries.

Our mission at Continental Who's Who is to provide an exclusive internationally recognized world-class forum where members can create social, professional and business relationships.  We provide resources, information and represent an atmosphere and opportunity to network, consult, showcase, educate, and empower, allowing for establishing new business relations to increase future success.  We are committed to delivering the highest quality service to all our established members.

Please visit us at www.continentalwhoswho.com

Contact: Robert Basilin, 516-825-5634 pr@continentalwhoswho.com

SOURCE Continental Who's Who



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