Dr. Roberto Crea Brings Olivenol™ Plus to Malaysia as a Sign of Commitment to Local Users New improved formula which doubles the strength and provides the highest level of bioavailable antioxidant activity yet delivered!

SAN FRANCISCO, Nov. 9, 2010 /PRNewswire/ -- Seeking to bring the benefits of a hydroxytyrosol-rich improved formulation to more Malaysian consumers, Dr. Roberto Crea, founder and CEO of CreAgri® Inc., recently launched Olivenol Plus in Kuala Lumpur.

A stronger formula of already popular Olivenol™ Livin' products present on the Malaysian market, the new line of dietary supplements is the result of CreAgri's latest safety and scientific research in the field of olive polyphenols and hydroxytyrosol. Totally natural and derived from the juice of organic olives, Olivenol™ Plus has doubled the concentration of hydroxytyrosol delivered in each capsule.

"Packed with even greater efficacy, one capsule of the Olivenol™ Plus provides the same quantity of hydroxytyrosol contained in 8-12 fl oz. of the best extra virgin olive oil (EVOO) but without the fat and the calories. The hydroxytyrosol contained in Olivenol™ Plus is easily absorbed by the gastrointestinal tract, and, from there, it is readily transferred into the blood stream where it helps fight the toxic effects of free radicals accumulated in the human tissues," explained Dr. Crea.

According to Malaysian users, Olivenol™ Plus provides a dramatic range of health benefits, particularly when used to support joint mobility, to fight psoriasis and eczema, and to improve and enhance general well being.

"I have suffered from psoriatic arthritis for more than 7 years," said Pastor Rao Raymond, a consumer who attended the launch of Olivenol Plus at the One World Hotel in Kuala Lumpur, "The pain is quite persistent and constant. The joints in my fingers and toes were swollen; I even had difficulty bending them.  Since I started taking Olivenol™ I have seen tremendous improvements"

"As a nurse I understand the side effects of steroid creams. However, I had no choice as it was the only solution that seemed to work for my psoriasis," said Khor Siew Nai.  A nurse professional, and a devoted Olivenol™ user, Ms. Siew Nai was present on site in Kuala Lumpur during Dr. Crea's presentation. "Two years ago I was introduced to Olivenol™ and since then it has kept my psoriasis at bay and I have stopped all steroid prescriptions," added Ms. Siew Nai.

"To be more responsive to the needs of consumers in Malaysia, and to the great growth opportunities offered by this and other markets in South Asia, the distribution of Olivenol™ Plus, will be managed by CreAgri International, a Joint Venture based in Malaysia and Northern California," added Dr. Crea.

Olivenol™ Plus is produced in GMP certified facilities in California, USA with strict adherence to manufacturing, safety and quality control guidelines. In addition, Olivenol™ Plus is certified Halal.

CreAgri's proprietary formulations of hydroxytyrosol and olive polyphenols have been awarded 14 International patents covering various hydroxytyrosol ratios, the manufacturing process and health applications ranging from anti-inflammatory applications to immune response modulation, cardiovascular health, neurologic and brain performance, skin protection and wellness.

About CreAgri®

CreAgri®, Inc., a California company, is the leading manufacturer of HIDROX® a proprietary hydroxytyrosol-rich ingredient. Its goal is to promote human and animal health and wellness by creating superior natural products that strike a balance between nature and technology. The company develops science-based processes that are environmentally friendly and compatible with sustainable agricultural methods.

About Olivenol™

Olivenol™ is a branded line of dietary supplement created and developed by CreAgri, Inc. in 2002. The products contain HIDROX® in capsules and in liquid form. Olivenol™ Plus was launched in the US in 2006 and more recently in South Asia with a concentration of Hydroxytyrosol equal to 12 mgs/ capsule (or liquid dose). For further information on Olivenol™ Plus, please visit the following web site: http://www.olivenol.my.

About HIDROX®

HIDROX® is CreAgri®'s trademarked name for hydroxytyrosol.  Hydroxytyrosol is a potent protective polyphenol found mainly in olives.  Polyphenols are scientifically recognized for their powerful antioxidant capacity and are considered to play an important role in extra virgin olive oil's health benefits.  Independent laboratories have demonstrated that hydroxytyrosol is the most potent antioxidant yet discovered.  Olive polyphenols are abundant in olive juice but only present in olive oil in small amounts.  CreAgri® uses only 100% organic olives, grown at its own organic ranch in California to produce HIDROX® through a proprietary process, called Integrale, created by Professor Dr. Roberto Crea, founder of CreAgri®.

Consumers taking HIDROX® can expect a range of health and wellness benefits typically associated to the Mediterranean diet without the fat and calories of olive oil. Olive polyphenols have shown promising clinical results with respect to joint comfort, colon and breast cancer, skin damage and photo protection. Consumers taking HIDROX® have also reported increased energy levels, alertness and improved hair, skin and nails.

For more information about CreAgri®, visit www.creagri.com.

FOR MEDIA INQUIRIES


Paolo Pontoniere

Ana Karina Nunez

CreAgri

Christie Communications

Tel. 51-732-6478 ext.107

805-969-3744

ppontoniere@creagri.com

anunez@christiecomm.com





SOURCE CreAgri



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