Draftfcb Named "Brand Agency of the Year" at the 2011 ROI Festival in China
SHANGHAI, Nov. 10, 2011 /PRNewswire/ -- Draftfcb Greater China has been named Brand Agency of the Year at the 2011 ROI Festival currently underway in Shanghai. The agency won the award after accumulating the highest number of points for advertising effectiveness as judged by a client panel made of such distinguished marketers as Nokia, HSBS, and Cofco, among others.
A record 2,401 entries were received from 438 companies for this year's ROI Awards forum, now in its fourth year of assessing and recognizing the most effective brand communications by Greater China-based companies.
Attending the ROI Festival this year and also participating as a keynote speaker, Draftfcb global CEO and president Laurence Boschetto said the agency firmly believed in the equal importance of creativity and accountability and that the ROI Festival was an important and visible platform in Greater China to showcase companies' abilities to positively impact sales and business results.
"With the world changing at an exponential rate, and with clients and consumers adapting to this change in real time, we must bring a simplicity, focus and confidence to this beta world," said Boschetto. "That is why we need to stick with the basics of understanding the new consumer behavior, the importance of ideas that ignite through multiple platforms, and the confidence that we can build our clients' businesses in an integrated manner."
Accepting the ROI Festival's Brand Agency of the Year Award, Draftfcb Greater China chairman and CEO Pully Chau said the agency had focused specifically on accelerating the integration of digital and traditional communications to maximum effect for clients. "We work to develop powerful creative ideas along the consumer decision journey that transcend all media, with the net impact of being accountable in changing people's behavior towards our clients' products," said Chau. "Winning the 'Brand Agency of the Year' Award is statistical proof that we are achieving our goals with increasing frequency."
The Greater China ROI Festival assesses entries for their creativity and effectiveness and makes its awards as either "Gold" or "Finalist" with points accumulated for both categories. There are no silver or bronze awards.
Mr. Onicek He, chairman of the ROI Festival, said this year's entries reached a new level of sophistication and impact in terms of value to brands' development. "Draftfcb emerged as our winner of Brand Agency of the Year for so consistently demonstrating positive impact with their creative ideas, execution across all media and accountability for the outcomes," said Mr. He. "Draftfcb is a very deserving winner at this year's awards."
- Kowloon Motor Bus, "Body Check/Handsome Guy/Bath/Tea Time/Kung Fu Panda" – TV
- Semir, "Your Tee You Define" – Integrated Campaign
- Carlsberg Jolly Shandy, "Wild Ideas - Boy" – Outdoor
- Kowloon Motor Bus, 3D Magazine insert – Print
- Kowloon Motor Bus, Integrated campaign – Catch
- Shanghai Jing An Traffic police and Tong Lian Driving School, "Last lesson" – Outdoor & Ambient Media - Charity
- SC Johnson, "OFF! 3D Dish Event" – Outdoor & Ambient Media