Drew Brees Has Another Reason To Sing in the Shower
Champion Quarter Back Gets Comfortable with New Dove(R) Men+Care(TM)
ENGLEWOOD CLIFFS, N.J., Feb. 8 /PRNewswire/ -- Today fans will have the opportunity to see Drew Brees celebrate his most comfortable moment after winning the big game. In a humorous, high-impact, digital campaign Brees reveals to the world his new level of comfort as he sings in the shower caring for his skin with New Dove Men+Care.
The campaign entitled "Victory Shower," is a first of its kind for the brand and involved shooting players from both teams in advance, with the final spot being selected based on the result of the big game. "Victory Shower" is featured in a series of homepage takeovers on hyper-relevant sports sites including usatoday.com, cbssports.com, yahoosports.com and foxsports.com. The full campaign together with behind-the-scenes footage and an interview with Brees is also available at www.Dovemencare.com.
Men reach a point where they are comfortable in themselves, but do not always have comfortable skin to match. Dove Men +Care is celebrating the different life experiences and milestones men navigate to become comfortable in themselves and reach their own definition of success. "Victory Shower," celebrates Brees experience of total comfort and extends the brand's messaging to men as part of their launch campaign.
"I am happy to be participating in this new campaign for Dove Men+Care because it is about celebrating the moments in men's lives when we become comfortable with who we are," said Brees. "The experiences I have had this year, becoming a father for the first time, achieving professional success and having the support of the people of New Orleans have all helped me reach my own definition of success."
Dove Men+Care is the brand's first ever product line formulated specifically for men's needs. The Dove Men+Care collection includes Dove Men+Care Body and Face Wash Dove Men+Care Body and Face Bar and the Active Clean Shower Tool. It is the only men's body wash with ultra-light MICROMOISTURE technology, a unique gel that activates on skin during lather to guard against discomfort.
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product(1), which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.
(1) AC Nielsen 2004)
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