Dr.Hauschka Establishes NEW Fair Trade Initiative in Ethiopia
Sourcing Organic Damask Rose Essential Oil
NEW YORK, Oct. 23, 2012 /PRNewswire/ -- Dr.Hauschka Skin Care is proud to announce their support of the Terra PLC Damask Rose Farm, a new fair trade initiative in Ethiopia. Dr.Hauschka Skin Care manufacturer WALA Heilmittel is helping to create a self-reliant and economically sustainable community by establishing a biodynamic resource for Damask rose essential oil, a key ingredient in the Dr.Hauschka range.
Seven years ago, Dr.Hauschka Skin Care provided Ethiopian farmer Fekade Lakew with rose cuttings and introduced him to a consultant to train and advise on biodynamic cultivation methods. In 2012, Lakew distilled his first batch of rose essential oil and initiated the biodynamic certification process. Once certified, his farm will be the sole certified biodynamic source of essential rose oil in Africa.
A key benefit of growing roses near the equator is that the lifespan of the bloom increases substantially, giving farmers twice the time to harvest, and requiring fewer pickers who can often be employed beyond the typical picking season. Ethiopian roses in particular are nearly twice as heavy as blossoms from other countries resulting in a greater yield from fewer plants.
Dr.Hauschka Skin Care has committed to purchasing all of the rose oil produced at Fekade Lakew's farm for a period of ten years, and 60-70% thereafter. This ensures that the initiative has ample time to establish itself without becoming dependent upon a single customer for all its revenue in the long run.
Damask rose essential oil from Ethiopia will be used in the formulations of nearly all Dr.Hauschka products, including Rose Day Cream, Rose Body Oil, Rose Body Moisturizer, and many of the lip and eye cosmetics. When a Dr.Hauschka customer purchases products featuring this star ingredient, she helps support the growth of this fair trade effort in Ethiopia—as well as Dr.Hauschka's other rose cultivation projects around the globe.
Dr.Hauschka Skin Care, a holistic skin care brand manufactured in Germany by WALA Heilmittel, created a company powered by compassion and committed to fostering well-being in the world. That commitment is evident, from ecologically sound methods of growing and sourcing ingredients to one-of-a-kind manufacturing processes and investment in international fair trade initiatives. The purity and efficacy of Dr.Hauschka's products help people around the world nurture their health and beauty.
SOURCE Dr.Hauschka Skin Care
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