WILTON, Conn., Feb. 14, 2012 /PRNewswire/ -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB: DKAM), a leading developer and marketer of beverage products, is pleased to announce that it has appointed General Beverage Sales Company for its award winning and fast growing KAH® Tequila in the state of Wisconsin.

Joe Belli, National Sales Manager for Drinks Americas stated, "KAH is off to a great start in Wisconsin with General Beverage. We sold through our initial inventory in under two weeks. The second order of KAH has just arrived in Wisconsin and we are ready to hit the streets."

Bob Nichols, Vice President and General Manager for General Beverage Sales Company added, "We've completely sold through our initial order and have been blown away by the positive response in the market. The packages look amazing, the product is of award winning quality and our customers can't wait to get KAH Tequila in stock."

The General Beverage Sales Company has been family owned and operated since 1933. Corporate offices are located in Madison, Wisconsin. General Beverage operates state wide in the consumer package goods industry as a wholesale distributor of beer, wine, spirits and non-alcoholic beverages. General Beverage has operations in Milwaukee, Oshkosh, Madison, Little Chute, Menomonie, Chippewa Falls, and Barron, Wisconsin. 

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

For further information, please visit us on Facebook at http://www.facebook.com/KahTequila and on our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact:
Charles Davidson
Drinks Americas, Inc.
203-762-7000

SOURCE Drinks Americas Holdings, Ltd.

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http://www.drinksamericas.com