LOS ANGELES, April 9, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states, today is thrilled to announce that the popular Mexican Restaurant Chain, Pink Taco, is now offering the Company's premium authentic Mexican Day of the Dead Craft Beer in both Los Angeles locations. The move to add the increasingly trendy craft beer comes after its initial debut on the menu at its Las Vegas location in the renowned Hard Rock Hotel & Casino.
Known for being a hip and chic Mexican restaurant and bar that puts a California spin on traditional Mexican food, Pink Taco sets the bar high in cuisine, libations and atmosphere and experience. Pink Taco's decision to expand Drinks Americas' Day of the Dead Craft Beer brand to their two Los Angeles locations (Westfield Mall and Sunset Strip) is solid confirmation that the premium authentic Mexican craft beers pair well with the restaurant chain's theme, menu and trendy crowd, and has already seen positive reception since its initial debut in Las Vegas.
Joseph Belli, VP of Sales, Day of the Dead Craft Beer, commented, "Pink Taco acknowledges and appreciates the quality and creative style that goes into our exclusive Mexican Day of the Dead Craft Beer and how well suited it is for the establishment's trendy customer experience. We are thrilled to see Pink Taco expand the presence of our brewed-in-Mexico, Mexican owned craft beer to their two Los Angeles locations after its initial debut in Las Vegas, and look forward to seeing its response in the market."
Timothy Owens, Drinks Americas' Chief Executive Officer, added, "Los Angeles is another large market for our authentic Mexican beer brands given their significant Mexican population and growing craft beer crowd. And Pink Taco seems like an excellent platform to begin expanding awareness of our Mexican Day of the Dead Craft Beer brand, specifically. Their locations in the high profile Westfield Century City Mall and off the Sunset Strip are ideal for this initiative. Moving forward we plan to continue teaming up with similar trendy establishments throughout Los Angeles area in an effort to foster the growth of our brand and following in this important market, and further the mission of bringing 'real Mexican beer' back to the U.S. market."
About Drinks Americas Holdings
Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali™, Rio Bravo™, Red Pig™ and Chili Beer™, which are all brewed in Mexico's third largest brewery, independent family-owned Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."
Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
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SOURCE Drinks Americas Holdings, Ltd.