NE Ohio's Car and Truck Dealers look to drive1magazine.com for Auto Advertising Solutions

CLEVELAND, Jan. 26, 2012 /PRNewswire/ -- In today's tough automotive business climate, there is great news for NE Ohio automotive dealers seeking advertising solutions that are effective and targeted to car and truck shoppers.

drive1magazine.com has proven to be a valuable and economical resource for area car and truck dealers to promote new and used vehicles. Launched in August of 2009, drive1magazine.com allows consumers to browse NE Ohio automotive dealer inventories online and in print for free.

Now entering their third year in business, owners Dave Maxwell and Mark Hovencamp, former employees of the now retired titles Auto Trader and Auto Mart captured the best practice features of those publications to create a popular and effective mix of targeted Online and Print advertising for local car and truck dealers.

"drive1magazine.com continues to prove to be so popular and effective," Hovencamp says, "that we continue to be challenged to print enough copies to meet current consumer demand." 

In fact, according to Hovencamp, "We tracked tens of thousands of consumer calls to area dealers in 2011, proving that the popularity of drive1magazine.com is translating to dealer lots, thus validating targeted niche magazines. Magazine Print is alive and doing well. Don't listen to the naysayers; we are proving our value every day!" cited Hovencamp.

"drive1magazine.com's online traffic has grown well beyond our early expectations and has continued trending up after our redesign and re-launch in late 2010," Maxwell said. "Our recent website upgrades have resulted in dramatic improvements in handling our rising visitor traffic, as well as allowing for a more expansive car and truck inventory. These changes have resulted in an enhanced experience for shoppers on our site." 

drive1magazine.com's online presence and marketing campaigns on social media sites Facebook and Twitter teamed with their targeted keyword advertising on Google, has resulted in a strong web presence.  Extending their advertising efforts to local NE Ohio radio has allowed them to attract new audiences and reinforce their value to dealers.

Listen for drive1magazine.com local radio ads during the NFL playoffs on local sports talk radio, and during the Cleveland New Car Show. "We have skin in this game," says Hovencamp. "Our job is to help our dealers sell more cars and trucks. Building awareness for our brand and driving car and truck shoppers to NE Ohio Automotive dealer lots through our Magazine and Website is what we do and we do it well!"

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