Driven By Social Change, Care2 Fuses Online Petitioning With Social Networking To Lead Online Activism
REDWOOD CITY, Calif., Mar. 10, 2015 /PRNewswire/ -- The online petition market is burgeoning – and elevating voices above the clatter is Care2, the social network for people passionate about making a difference. With 28 million members and 1,500 nonprofit partners, Care2's mission-aligned business philosophy and social networking capabilities have built an engaged network of socially conscious citizens and cultivated strong nonprofit and brand partners. Whether it's championing the actions of every day citizens striving for change on a community level, or working alongside national organizations to achieve advocacy goals, Care2 continues to cement itself as a leader in the fast-growing online activism space.
"Care2 and its members are the backbone of online activism," Care2 CEO Randy Paynter said. "Our citizen and partner petitions achieve real results, even while Congress is gridlocked, while our cutting-edge technology helps our nonprofit partners recruit millions of valuable donor prospects."
The original online petition service for citizen activists, Care2 has evolved since its inception in 1998 to become a destination for online advocacy. To help individual petition authors build successful campaigns, Care2 staff provides free strategy, promotion and media support. The site provides a powerful social network to kick start viral campaigns, as well as a vast forum for discussion of social issues and strategies for affecting change, while helping people stand together for collective impact on important issues.
Coupled with its B-Corporation status, which certifies the company meets rigorous standards of social and environmental performance, Care2 services have become an essential tool for many of the world's largest member-based advocacy organizations. Care2 utilizes industry leading behavioral-targeting methods to match nonprofit clients with prospective donors from Care2's highly motivated community. These methods are fixing the broken donor acquisition model that has relied on direct mail and telesales – a combined $20 billion addressable market. Environmental Defense Fund reports a permission-based marketing campaign with Care2 generated 50,000 new advocates, 70 percent of whom remained active with the organization for three years.
"We focus on helping every person on Care2 create a brighter future in their community, and then leverage their passion to help nonprofits recruit donors and fight for legislation. Add up all these local movements, combined with nonprofit partner campaigns, and we are creating true global change," Paynter said.
About Care2
Care2, the longest running petition site, is a social network of 28 million citizen activists standing together for good. Care2 helps individuals start petitions and make a difference in their community while helping over 1500 nonprofit clients recruit more than 40 million prospective donors worldwide. Care2 is a profitable B Corporation, or social enterprise, using the power of business as a force for good. Connect with us on Facebook and Twitter.
SOURCE Care2
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