LAKE FOREST, Calif., March 30, 2017 /PRNewswire/ -- Jazel Automotive has been selected to speak at the upcoming DrivingSales President's Club in New York City on April 9th & 10th. Along with top automotive industry executives and thought leaders, Carlos McEwan – a longtime industry veteran and Regional Sales Manager at Jazel – will be speaking on the topic of Marketing in a Mobile First World. With the rise of mobile as the prevalent medium by which car shoppers shop online, this topic is aimed to help dealership owners and executives identify and implement new strategies that will help their dealerships succeed with today's mobile first car shoppers.
The workshop will be moderated by Adam Shiflett, DrivingSales' Senior Director of Marketing. He had this to say of Jazel's participation: "DrivingSales is always looking out for the most innovative and new ways to interact with customers. We are excited to have Jazel participate in DrivingSales Presidents Club 2017 and share their insights during the Marketing in a Mobile First World session on how mobile has changed the way dealers interface with their buyers."
Jazel's portion of the workshop will touch on a variety of topics around Marketing in a Mobile First World, including:
- The opportunities and the risks associated with the industry's shift to a mobile first approach
- The strategy employed by industry leaders to meet the expectations of today's empowered, mobile first consumers
- How dealerships can apply this strategy to their online presence, and what sorts of results they may achieve by doing so
Of the upcoming workshop, Jazel presenter Carlos McEwan said, "Mobile has become a real buzzword over the last 4 or 5 years. Everyone's been taking a check-the-box approach to mobile in recent years, but now that it's such a predominant part of the car shopping process, that's really not going to cut it anymore. There's huge opportunity for dealers who can provide car shoppers a better experience on mobile, and I'm beyond excited to discuss some of the new, customer-centric strategies that help facilitate these experiences."
About Jazel Automotive: Jazel Automotive is the #1 provider of Customer-Centric websites to car dealerships and automotive retailers. Founded in 2003 and based in Lake Forest, CA, Jazel Automotive is on a mission to help dealerships provide experiences that car shoppers love. For more information, visit jazelauto.com or contact Evan Ross at 949.224.5641 or firstname.lastname@example.org.
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SOURCE Jazel Automotive