Dry Skin Sufferers Rejoice: AmLactin® Website Featuring Brand Ambassadors, Dara Torres and Dr. Doris Day, Delivers "Ultra Skin Performance" Tips

MAPLE GROVE, Minn., Sept. 6, 2012 /PRNewswire/ -- Upsher-Smith Laboratories, Inc., the maker of AmLactin® Alpha-Hydroxy Skin Care, announced today the revamping of their website, www.littleredbumps.com, as part of the brand's "Ultra Skin Performance" Campaign. Littleredbumps.com features the expertise of leading New York Cosmetic Dermatologist, Dr. Doris Day, along with five-time Olympian and mom, Dara Torres, to give dry skin sufferers invaluable tips on striving for beautiful skin at any age. The site features "The Fundamentals of Fit Skin" supporting healthy skin from the inside, out and educates visitors about Keratosis Pilaris—a skin condition that affects 40% of adults and causes "little red bumps."  Exclusive content, such as the "Skin Care Style" quiz and "Smooth Talk"—a video series hosted by Dr. Doris Day—engages users of all ages on their quest for dry skin relief. Littleredbumps.com also features fun, original, free music and keeps visitors up-to-date on the latest from AmLactin® Alpha-Hydroxy Skin Care, including publicity, product reviews and links to coupons.

"We want to make the Littleredbumps.com visitor experience even richer and more meaningful by sharing tips from our expert brand ambassadors, Dr. Doris Day and Dara Torres," says Glenn MacEachern, Director of Product Marketing for AmLactin®. "Our goal is to continue to entertain visitors while giving them access to insights from two of the most accomplished women in their fields."

About AmLactin® Alpha-Hydroxy Skin Care
AmLactin® moisturizers contain alpha-hydroxy acids (AHAs), which are effective at exfoliating and hydrating the skin. AmLactin® formulas also contain emollients and humectants that help retain the skin's natural moisture and draw water to the skin so it looks and feels soft and smooth. The AmLactin® Alpha-Hydroxy Skin Care line includes AmLactin® Moisturizing Body Lotion, AmLactin® Ultra Hydrating Body Cream for severe dry skin (formerly AmLactin XL®) and AmLactin® Foot Cream.

AmLactin® Ultra Hydrating Body Cream is specially formulated for severe, persistently dry skin areas that need extra attention. It contains the advanced, patented ULTRAPLEX® formula that gently exfoliates and is clinically proven to intensely hydrate for long-lasting moisture. With rich humectants and creamy emollients, AmLactin® Ultra provides serious relief.

Sunburn Alert: This product contains an alpha-hydroxy acid (AHA) that may increase your skin's sensitivity to sunburn. Be sun smart: use sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterward.

All AmLactin® products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite-Aid, the www.drugstore.com website and other fine retailers nationwide. For more information, a store locator and downloadable coupons, visit www.amlactin.com.  

Upsher-Smith
Upsher-Smith Laboratories, Inc. is a privately held, U.S.-based company devoted to improving health and advancing wellness since 1919.  Upsher-Smith demonstrates its commitment to meeting the healthcare needs of its customers through developing, producing and marketing consumer and prescription products.  In addition to its strong heritage in generics, Upsher-Smith's branded businesses focus on women's health, dermatology and CNS therapeutic areas.  For additional information, visit www.upsher-smith.com.

SOURCE Upsher-Smith Laboratories, Inc.



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