DRY Soda Extends Its Offering And Launches In Rexam 12oz. SLEEK® Cans DRY Soda Partners with Rexam to Offer another Option for Those Seeking Its Less Sweet Soda Made With Real Ingredients

SEATTLE, July 23, 2013 /PRNewswire/ -- As consumers continue to demand real ingredients in their beverages and seek out all-natural and lower sugar soda options, DRY Soda is making its unique sodas more accessible to customers by offering it in Rexam 12oz. SLEEK® cans.  DRY Soda also introduces two new flavors this summer: Apple DRY and Ginger DRY.

(Photo: http://photos.prnewswire.com/prnh/20130723/CG51647)

DRY Soda's launch of sleek cans and introduction of new flavors means that DRY customers can enjoy DRY in more places – on the go, poolside, cocktails, lunches and entertaining at home. In addition to the Apple and Ginger, DRY will also offer three current flavors in cans: Vanilla Bean, Blood Orange, and Cucumber DRY.

Originally introduced in 12oz. glass bottles, DRY Soda has chosen to expand into the Rexam SLEEK can because of its durability and portability. DRY Soda also supports the use of aluminum cans as they are the most sustainable packaging choice in the world, and are recycled at more than double the rate of any other beverage package.

In 2005, well before low sugar products were part of the national conversation, DRY Soda CEO and Founder Sharelle Klaus saw the need for a less sweet, all-natural soda and created the first soda line with significantly less sugar and made with just four ingredients. DRY, the better for you soda, contains one-quarter to one-third of the sugar and calories of traditional sodas, and is only 45-70 calories per 12oz. bottle/can.

"I developed DRY because I believe in offering a better low sugar soda option to consumers seeking healthier alternatives to traditional sodas and am thrilled that DRY cans will allow people to enjoy it anywhere, anytime and offer our customers the convenience of DRY on the go," said DRY Soda CEO Sharelle Klaus. "DRY really stands out in the Rexam SLEEK cans and provides DRY Soda retailers more opportunities to offer DRY to their customers."

Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is the perfect choice to broaden consumer reach for DRY. "The SLEEK can provides a differentiation on retail shelves that helps build brands," he said. "Besides the appeal of the package with colorful graphics that enable brands to attract attention on retail shelves, beverage cans offer superior recycling, filling, distribution and display economics that just make good business sense."

DRY Soda cans are available now throughout the United States in traditional and specialty retail stores, restaurants, cafes and online. The cans will be sold individually at retailers for $1.29.

About DRY Soda

DRY is better soda. Sweetened with just a small amount of pure cane sugar, DRY is made with only four all natural ingredients and contains one-quarter to one-third of the sugar and calories of traditional sodas (45 – 70 calories / 11 – 19 grams of sugar per 12 oz. can or bottle). Each of DRY's flavors, extracted from fruits, flowers, or herbs is gluten free, OU certified kosher, caffeine free, and sodium free. DRY appeals to everyone – refreshment seekers, casual sippers, fine diners, and mixologists. Available in nine flavors – Apple, Ginger, Vanilla Bean, Wild Lime, Lavender, Blood Orange, Cucumber, Rhubarb, and Juniper Berry – DRY is perfect to sip on its own, pair with a great meal, or mix into a signature cocktail. Seattle-based DRY Soda's products are distributed throughout the United States and Canada in traditional and natural retail stores, restaurants, cafes, bars, hotels, and online. For more information, visit drysoda.com, facebook.com/DRYSoda, or follow @DRYSoda on Twitter and Instagram.

About Rexam

Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.

SOURCE DRY Soda



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http://www.rexam.com
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