DST Applied Analytics Introduces "Predictive Wholesaling" For Asset Managers

KANSAS CITY, Mo., Sept. 22, 2014 /PRNewswire/ -- DST, a global provider of strategically unified data management, business processing, and customer communication solutions, today announced the launch of a Predictive Wholesaling module for DST SalesConnect^TMEnterprise.

As the name implies, DST's "Predictive Wholesaling" solution is predictive in its ability to identify and match the right investment product to the right advisor at the right time.

"We've created a more comprehensive predictive sales and marketing tool than what is being used in the industry today," says John Young PhD, Vice President, DST Applied Analytics. "The result of our analytic efforts will yield significantly higher results than traditional methods because we are mining the data in new ways and delivering specific, economically actionable direction."

According to Rick Niedt, Officer of DST's Distributor Solutions Group, Predictive Wholesaling will change the way asset managers do business.

"Predictive Wholesaling's modeling capabilities enable fund management companies to go well beyond traditional prospecting techniques," says Niedt. "This unique solution not only help sales and marketing teams target their most valuable relationships, it also tells them the best products to promote and how best to promote them."

Niedt continued, "This combination of predictive and prescriptive capabilities enables distribution companies to more effectively influence advisors' future investment behaviors."

DST Predictive Wholesaling combines data from DST proprietary sources including transfer agency and subaccounting systems, with customers and third-party industry data sources.

To help select the right advisors and products, DST's data scientists and customer engagement professionals have designed four models:

• A Value model that identifies opportunities with a firm, office, and individual advisor
• A Recommendation model that identifies the best product to promote to each advisor
• An Influence model that refines the opportunity to advisors that are most likely to respond
• An Opportunity model that identifies how the advisor ranks among the industry

The resulting forecasts are embedded in existing DST Distributor Solutions products and can be exported directly to clients or integrated with SaaS vendors like Salesforce.com.

The solution is available exclusively through DST's SalesConnect Enterprise platform.

In addition to Predictive Wholesaling, DST recently added a 'Persistency Scoring' system to SalesConnect Enterprise enabling funds to determine how long distribution partners retain their assets. 

"DST SalesConnect Enterprise's predictive capabilities, coupled with the ability to identify profitable distribution targets, allow top asset management firms and their sales teams to focus on their most qualified business opportunities," says Niedt.  

For additional information on the DST SalesConnect Enterprise solution, contact Rick Niedt at [email protected].

About DST
DST Systems, Inc. is a leading provider of sophisticated information processing and servicing solutions to companies around the world. Through its global enterprise, DST delivers strategically unified data management, business processing, and customer communications solutions to the asset management, brokerage, retirement, and healthcare markets. Headquartered in Kansas City, MO., DST is a publicly-traded company on the New York Stock Exchange. For more information, visit www.dstsystems.com.

Media Contact:

Laura M. Parsons
DST Global Public Relations 
816.843.9087
[email protected]

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SOURCE DST Systems, Inc.