TORONTO, Dec. 14, 2016 /PRNewswire/ -- dubdub, a Toronto-based tech company in the mobile space, today announces the release of the Android version of its popular application, dubcandy. The latest addition to the company's portfolio of mobile video tools, dubcandy is the first mobile application to truly empower any influencer to create shoppable videos and earn revenue directly from them.
Android users represent nearly 90 percent of smartphone users worldwide running on Google's operating system, dominating global market share.
"The core of dubdub's mission is to democratize video creation and monetization," said Zbigniew Barwicz, President and CEO, dubdub. "The addition of an Android application is critical to achieve this. Dubcandy is the first mobile application that allows independent content creators to turn their video content into shoppable videos, so we're very proud to have launched an Android version of it within one week of our successful iOS launch."
Brands and the growing number of micro-influencers recognize the potential of authentic content and are always looking to enhance their ability to monetize that content quickly and easily. Dubcandy now delivers that ability uniquely in mobile. As brands increasingly turn to influencer campaigns as a way to extend their marketing reach, being able to attribute direct sales to their influencer investment has become a definite requirement.
"The need for authentic video content is a growing phenomenon worldwide. Brands and independent influencers recognize this, and both are keen to capitalize on video," says dubdub CMO Hilton Barbour. "Releasing our Android version of dubcandy ensures that there are no influencers who are unable to take advantage of our shoppable technology."
With dubcandy, Android users can embed product links to their videos and then share those directly onto the major social platforms. Not only does this mean influencers can generate their own independent revenue, but the app also measures key performance indicators like click-through rates, views and total revenue generated, so they're able to understand which content and messages are actually making an impact.
"I was part of the dubcandy beta test group, and was intrigued by the notion of being able to turn my existing video content into shoppable content," said Canadian influencer Zach Bussey. "I've already used dubcandy on some of my product reviews and I'm keen to see the impact."
dubcandy is available now for free download via Google Play. For more information or to download dubcandy, please visit www.dubdub.com.
dubdub is a tech company democratizing mobile video creation and monetization for all. With dubsuite, the company is revolutionizing video content creation by harnessing the power of today's smartphone cameras. Bloggers and consumers can create, edit and post quality videos all within the dubsuite mobile app, and with dubcandy, they can monetize those videos. Users can record, cut and edit multiple videos and add rights-free songs or music from their own library, images or text to create one shareable video all while on-the-go. dubsuite's point-and-click video editing app and technology is patent-pending. The app is available for free download in the App Store. Please visit www.dubdub.com for more information.
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