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Duffy's Sports Grill Announces Strategic Partnership with Florida Marlins

Leading regional chain becomes 'Official Sports Grill of the Florida Marlins'

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PALM BEACH GARDENS, Fla., Aug. 23 /PRNewswire/ -- Duffy's Sports Grill today announced that they have formed a strategic partnership with the Florida Marlins.  In conjunction with the agreement, Duffy's has been designated as "The Official Sports Grill of the Florida Marlins".  The elements of the strategic partnership will include co-branded marketing initiatives, giveaways and special event activities both at all 22 Duffy's locations and Sun Life Stadium through October 2011.

"We are proud Duffy's has been chosen as The Official Sports Grill of the Florida Marlins.  With the final preparations for their new ball park underway, it's an exciting time to be involved with the Marlins organization.  Duffy's is committed to adding significant value to the partnership in the months and years ahead.  Once again it is encouraging to be recognized as the Premier Sports Grill of South Florida," said Paul Emmett, President of Duffy's Sports Grill.  

Along with continuing to expand their presence in South Florida with the most recent openings in Ft. Lauderdale and Coconut Creek, Duffy's also continues to align their quality focused restaurant chain with professional sports organizations.  In addition to the Marlins agreement, Duffy's has recently formed strategic partnerships with the Miami Dolphins and Florida Panthers.  Duffy's Sports Grill has always been recognized for outstanding quality with regard to food and service and now they have further positioned themselves as "THE place for sports" in South Florida.  

"Due to their significant presence throughout South Florida, combined with their future expansion plans, Duffy's Sports Grill is a perfect partner for the Florida Marlins," said Executive Vice President of Ballpark Development, Claude Delorme.  "Partnering with Duffy's will allow us to add excitement for all of our fans through special events at their locations and incentivize ticket sales by providing exclusive offers and perks at Duffy's."

With over 325,000 MVP Loyalty Members, Duffy's is able to provide the professional sports teams with the opportunity to reach a sports minded audience and increase their fan base.  With locations from Ft. Lauderdale through Melbourne, Duffy's Sports Grill has a wider reach than any other casual dining chain in South Florida.  Duffy's Sports Grill guests benefit most from the newly formed strategic partnerships.  At all 22 Duffy's location there is added excitement with all the various teams including special events, player and cheerleader appearances, specially priced ticket offers and even free ticket giveaways.

Although all the details of the Florida Marlins partnership are yet to be announced, fans can expect watch parties, player appearances and "town hall" style meetings planned at Duffy's locations throughout the remainder of baseball season and continuing through 2011 as the Marlins prepare to move in to their new ball park in Downtown Miami.

About Duffy's Sports Grill

Duffy's Sports Grill, based in Palm Beach Gardens, Florida operates 22 full-service, casual-dining restaurants, all of which are located between Melbourne and Ft. Lauderdale on the East Coast of Florida.  Duffy's boasts a distinctly upscale sports environment complete with all the satellite programming available, over 50 TVs per location, and framed authentic sports memorabilia throughout each restaurant.  For more information about Duffy's Sports Grill, please visit the company's website at www.DuffysMVP.com.

SOURCE Duffy’s Management, Inc.



RELATED LINKS
http://www.duffysmvp.com

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