CHARLOTTE, N.C., May 31, 2016 /PRNewswire/ -- Duke Energy is launching a new phase of its successful advertising campaign to highlight Millennials, Gen X and Baby Boomers' reliance on energy – and how the company is meeting each generation's needs with new technologies that generate and deliver increasingly clean energy.
"The multi-media campaign's theme -- "Changing Times" -- illustrates how the vital service we provide is keeping pace with customers' changing power needs," said Selim Bingol, Duke Energy chief communications officer. "Cleaner and more reliable energy is the backbone of today's electronic world, and we are pleased to be the power behind the outlet, quietly enabling people across generations to live the lives they want."
The TV ads show a Millennial woman and the new ways the younger generation uses energy to easily communicate, work and relax; how a Gen X family uses energy to connect and get more done during their busy day; how high-tech Baby Boomer grandparents use energy to more easily stay in touch with family and friends and adapt their homes with the latest technologies.
In addition to TV, the campaign includes radio, newspaper and website ads, as well as social media outreach efforts.
A sample of the ads can be seen at the following link:
Duke Energy shareholders, not customers, are paying for the ad campaign, which will run in North Carolina and Florida.
Headquartered in Charlotte, N.C., Duke Energy is a S&P 100 Stock Index company traded on the New York Stock Exchange under the symbol DUK. More information about the company is available at duke-energy.com.
The Duke Energy News Center serves as a multimedia resource for journalists and features news releases, helpful links, photos and videos. Hosted by Duke Energy, illumination is an online destination for stories about remarkable people, innovations, and community and environmental topics. It also offers glimpses into the past and insights into the future of energy.
Contact: Dave Scanzoni
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SOURCE Duke Energy