Non-profit organizations serving children are encouraged to apply to send groups to local sporting events

CANTON, Mass., Sept. 14, 2011 /PRNewswire/ -- Today, Dunkin' Donuts officially announced the kick-off of its 2011-2012 KidZone and Dugout programs. The Dunkin' Donuts KidZone and Dugout are special seating sections that have hosted children from charitable organizations at hundreds of Celtics, Bruins, Red Sox and New England Revolution home games for more than ten years. Applications are now being accepted for upcoming Bruins and Celtics home games.

In order to accommodate the numerous requests to attend the Dunkin' Donuts KidZone and Dugout, a new application process has been created. Non-profit organizations in the Greater Boston, Worcester, Cape Cod and Southern New Hampshire areas are encouraged to email DDKidZone@rfbinder.com to learn more about the application process. The application deadline is October 14, 2011.

To celebrate the multi-year history of the KidZone and Dugout programs and announce the launch of the 2011-2012 season, Tyler Seguin of the Boston Bruins visited the Leahy-Holloran Community Center in Dorchester on September 13 and surprised children with 20 tickets to the October 6 Bruins home opener.

"The Dunkin' Donuts KidZone and Dugout programs are part of our broader community outreach initiative that aims to provide amazing experiences for children in the area," said Michael Mahon, Manager of Field Marketing for Dunkin' Donuts in Boston. "We wanted to do something extra special this year to honor the program's decade-long history. Tyler Seguin and the Boston Bruins are hometown heroes and we couldn't think of a better way to kick off our upcoming KidZone and Dugout season than surprising a group with Bruins tickets."

For additional KidZone and Dugout information or to learn how organizations can participate, please email DDKidZone@rfbinder.com or call (781) 559-0439.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.  

SOURCE Dunkin' Donuts

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