Dunkin' Donuts Calls On Fans To Help Unveil The Brand's Newest Dunkin' K-Cup® Pack Variety On Twitter
Followers of @DunkinDonuts asked to help guess the newest Dunkin' K-Cup pack flavor and watch as it is revealed in real-time on the brand's header image on Twitter
Participants eligible for a chance to win one of three daily $50 Dunkin' Donuts mGifts
CANTON, Mass., Jan. 7, 2013 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, is warming up to the new year by brewing a special opportunity for its Twitter followers to help Dunkin' Donuts reveal the newest flavor of Dunkin' Donuts K-Cup® packs with the "Next Dunkin' K-Cup® Pack Sweepstakes." The newest Dunkin' K-Cup® pack flavor variety will be revealed following the promotion and will be available for a limited time at participating U.S. Dunkin' Donuts restaurants beginning in February.
Beginning today through January 11, followers of Dunkin' Donuts on Twitter (@DunkinDonuts) can tweet their guess daily for the brand's newest K-Cup® pack flavor, using the designated hashtag #NextDDKCup. Throughout the sweepstakes, coffee beans covering the brand's Twitter header image will disappear in real-time according to the volume of tweets that contain the special #NextDDKCup hashtag. Eligible participants who enter, regardless of guessing the correct new flavor variety, have a daily chance to win one of three $50 Dunkin' Donuts mGifts, which can be used for all of their favorite menu items, including Dunkin' K-Cup® packs. There is no purchase necessary and the sweepstakes is open to legal U.S. residents residing in the fifty (50) United States, including the District of Columbia, who are eighteen (18) years of age or older. For additional terms and conditions related to Dunkin' Donuts' "Next Dunkin' K-Cup® Pack Sweepstakes," please visit: http://www.dunkindonuts.com/content/dunkindonuts/en/promotions/K-Cup_TwitterSweeps.html.
"Through listening and engaging, we know that Dunkin' K-Cup® packs are a fan-favorite among our passionate social media community," said Scott Hudler, Vice President of Global Consumer Engagement for Dunkin' Brands. "Prior to offering Dunkin' K-Cup® packs in 2011, they were one of the top product requests from social media and now our fans frequently ask about new flavor varieties. Inspired by this enthusiasm, we are excited to offer our Twitter followers a unique opportunity to unveil our newest Dunkin' K-Cup® pack variety in real-time."
Dunkin' K-Cup® packs, for use with Keurig® K-Cup® brewers, are perfect for coffee lovers looking to enjoy great-tasting Dunkin' Donuts coffee at home, one cup at a time, at just the touch of a button. Available exclusively at participating Dunkin' Donuts restaurants nationwide, and at participating Baskin-Robbins restaurants in California, Dunkin' Donuts K-Cup® packs are offered in five popular flavors, including Original Blend, Dunkin' Decaf®, French Vanilla, Hazelnut and Dunkin' Dark® Roast. Following the "Next Dunkin' K-Cup® Pack Sweepstakes," Dunkin' Donuts will reveal its newest flavor, which will be available for a limited time at participating U.S. Dunkin' Donuts restaurants.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts