Dunkin' Donuts Supports Annual 'Purple with a Purpose' Alzheimer's Association Campaign for Fourth Consecutive Year Dunkin' Donuts Has Raised More Than $50,000 to Support the Cause Since 2009

CANTON, Mass., Sept. 13, 2012 /PRNewswire/ -- For the fourth consecutive year, Dunkin' Donuts, America's favorite all-day, everyday stop for coffee and baked goods, and the Alzheimer's Association® Massachusetts/New Hampshire Chapter will partner for the "Purple with a Purpose" campaign to help raise awareness for Alzheimer's Action Day on September 21. Dunkin' Donuts will host an in-restaurant campaign to raise funds during the week of September 16-22. Eastern Massachusetts and Southern New Hampshire Dunkin' Donuts franchisees and guests have raised more than $50,000 for the campaign since 2009.

Similar to last year, Dunkin' Donuts will again offer a special "Purple with a Purpose" donut, a vanilla-frosted yeast donut topped with purple sprinkles available at participating Dunkin' Donuts restaurants throughout Eastern Massachusetts and Southern New Hampshire during the week of September 16-22. One-hundred percent of each "Purple with a Purpose" donut purchased on Alzheimer's Action Day, September 21, will go to The Dunkin' Donuts & Baskin-Robbins Community Foundation to benefit the Alzheimer's Association® Massachusetts/New Hampshire Chapter.

When purchasing the special-edition donut, Dunkin' Donuts guests will receive an informational pamphlet about the Alzheimer's Association® and the disease that affects 5.4 million Americans. 

"Dunkin' Donuts franchisees and guests recognize the importance of supporting the 'Purple with a Purpose' campaign to raise awareness for this terrible disease that affects one in eight older Americans," said Eric Eskander, a Dunkin' Donuts franchisee from Pembroke, Massachusetts. "Alzheimer's touches the lives of so many people, including Dunkin' Donuts franchisees, crewmembers and our guests. We are proud to support the cause in our restaurants again this year."

"Our efforts to raise awareness and support for an Alzheimer's cure are greatly enhanced by our partnership with Dunkin' Donuts," said James Wessler, President/CEO of the Alzheimer's Association®, Massachusetts/New Hampshire Chapter. "Dunkin' Donuts' more than 1,200 restaurants in the Greater Boston, Worcester, Cape Cod and Southern New Hampshire areas allow us to get in front of thousands of people affected by the disease who can learn about how to support the cause while they pick up their breakfast and coffee in the morning."  

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.     

About the Dunkin' Donuts & Baskin-Robbins Community Foundation
The Dunkin' Donuts & Baskin-Robbins Community Foundation brings together a wide network of stakeholders, including franchisees, crew members and employees. The focus of the Foundation is to serve our neighborhoods by taking care of their basic needs – safety, hunger relief and children's health. To learn more about the Dunkin' Donuts & Baskin-Robbins Community Foundation, please visit www.dunkinbrands.com/foundation.  

About the Alzheimer's Association
The Alzheimer's Association, with headquarters in Watertown, has regional offices in Springfield, Raynham, and Worcester, MA and Bedford and Lebanon, NH. They provide services and programs for those with Alzheimer's, family and professional caregivers in the form of support groups, a 24/7 Helpline, care consultation, advocacy efforts, research funding and education programs.

SOURCE Dunkin' Donuts



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