CANTON, Mass., Aug. 18, 2011 /PRNewswire/ -- Dunkin' Donuts is supporting the Dana-Farber Cancer Institute through the Jimmy Fund for the 13th year to help increase the chances of survival among cancer patients worldwide. Dunkin' Donuts and its franchisees maintain an ongoing commitment to the Jimmy Fund, having helped raise a total of $8 million since 1998. This year, Dunkin' Donuts will continue to support the Jimmy Fund and the fight against cancer through several fundraising events and campaigns that will take place throughout the month of August.
Dunkin' Donuts franchisees in New England have raised millions of dollars for the Jimmy Fund through proceeds generated from the annual Dunkin' Donuts George Mandell Memorial Golf Tournament and auction since the tournament's inception in 1998. The event was created by the Dunkin' Donuts New England Distribution Center (NEDCP), whose members are comprised of franchise owners, in honor of George Mandell, a Dunkin' Donuts franchisee who died of cancer. Historically, this tournament has been the Jimmy Fund's highest-grossing fundraising tournament and each year it continues to pay tribute to members of the Dunkin' Donuts community impacted by cancer. This year, the 13th Annual George Mandell Memorial Golf Tournament and auction was held on August 8 at The International Golf Club in Bolton, Mass.
Also in the month of August, Dunkin' Donuts will introduce an in-store campaign inviting guests at participating restaurants across the region to donate $1.00 to support the Jimmy Fund and The Dunkin' Donuts & Baskin Robbins Community Foundation. From August 13 through August 21, guests who elect to contribute $1.00 will be given an iconic paper cup to personalize and showcase on the walls of their Dunkin' Donuts restaurant.
"Dunkin' Donuts' continued commitment and devotion to the Dana-Farber Cancer Institute helps us get one step closer to reaching our goal of curing this disease," said Suzanne Fountain, director of the Jimmy Fund. "We are honored every year to work with Dunkin' Donuts and grateful for their ongoing support and generosity."
The 10th annual WEEI/NESN Jimmy Fund Radio-Telethon will kick off on August 30, broadcasting compelling stories from Dana-Farber patients, doctors, researchers and nurses, celebrity guests and athletes, over the span of 36 hours. 2011 will mark the 10th year Dunkin' Donuts has sponsored the event, and this year, local Dunkin' Donuts franchisees will be on hand to answer phones during the event. Visit http://www.jimmyfund.org/eve/event/redsox-radio-telethon/default.html for more information.
"We are proud to support these Jimmy Fund and Dana-Farber Cancer Institute fundraising events. Dunkin' Donuts provides year-round support for the Jimmy Fund, from sponsoring the 2011 Pan-Massachusetts Challenge to honoring the nurses of Dana-Farber at Red Sox games as part of our Community Champions program," said Patty Healy, Northeast Field Marketing Director for Dunkin' Donuts. "Our franchisee community has had a long running partnership with the Jimmy Fund and we share its passion for bringing hope to thousands of people facing cancer throughout the communities in which we live and work."
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.
Contact: Stacy Pelletier RF|Binder for Dunkin' Donuts 781-559-0426 / 917-362-8701 DDBoston@rfbinder.com
SOURCE Dunkin' Donuts