Durex® Urges Couples To 'Get a Room'
Former 'Girls Next Door' Star Bridget Marquardt and Durex Want to Grant Adults Permission to Talk About Sex and Try Things They've Only Dreamed Of
PARSIPPANY, N.J., Aug. 3, 2011 /PRNewswire/ -- It is commonly cited that men think about sex every seven seconds—and whether or not that figure is true, one can be fairly certain that both men and women think about sex way more often than they have it. Neither would anyone argue that there are countless things that can get between adults and their sex fantasies—busy schedules, work and money worries, the demands of kids and family, the paper-thin walls of apartment living (why does it always seem like the neighbors are having more fun?)…and the list goes on. Now, premier brand Durex has partnered with former "Girls Next Door" star Bridget Marquardt to entice men and women to get comfortable in their erogenous zone and make their erotic dreams a reality.
Durex—the maker of such sex-cessories as the Durex Play® range of massagers and rings, lubricants and Durex array of condoms—wants Americans to lose their inhibitions and forget the idea that talking about sex (and enjoying—really enjoying—it) are taboo. Durex knows that frank conversations about sensual pleasures outside of the bedroom can directly result in a healthier and more enjoyable sex life. Starting Aug. 1, 2011, adults aged 18 and up will have the opportunity to share their lustful thoughts, or amusing, crazy or provocative sexcapades (or attempted, as the case may be) in a national online "Get a Room" contest housed on Durex's Facebook page (www.facebook.com/durexUSA).
"I love the openness about sex that Durex encourages, and I think this contest is such a hot way to help couples live out their fantasies in the bedroom or other rooms," said Bridget Marquardt. "Why settle for sex that is just OK when amazing pleasure is attainable for everyone? I am a true believer that the brain is our most powerful sex organ—thinking and talking about sex is a huge turn-on, once people get passionate about their passions."
Sexual adventurers can enter the contest by sharing stories of their sexploits—both episodes of fiery hot sex and hilarious misfires—as well as the fantasies they would explore if they won. Winners will be chosen by popular vote from Facebook fans of Durex (and Durex enthusiastically welcomes all new friends and judges). No photos necessary; win over voters with words.
"The Durex 'Get a Room' program celebrates the naughty and nice that hotels inspire in all of us by encouraging people to try new sexual experiences and make 'hotel sex,' a part of their go-to romantic repertoire," said Kevin Harshaw, Marketing Director, US Personal Care, Reckitt Benckiser. "We want couples to enjoy jaw-dropping good sex, and we want Durex to be there when it happens."
The grand prize winner will receive an all-expenses-paid two-night stay for two in the Durex Sex Suite at an exclusive New York City hotel. The contest runs from August 1, 2011 through Sept. 12, 2011.
For more information, visit the Facebook page at www.facebook.com/durexUSA.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is an FTSE top 25 company and since 2000, net revenues have doubled and the market cap has quadrupled. Today, it is globally ranked first or second in the majority of its fast-growing categories, driven by an exceptional rate of innovation—typically about 35 percent of net revenue comes from innovations launched in the prior three years. It has a strong portfolio led by 19 global power brands, which account for 70 percent of net revenue: Airwick, Bang, Calgon, Clearasil, Dettol, Durex, Finish, French's, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Scholl, Strepsils, Vanish, Veet and Woolite. RB people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR, where the company has the most ambitious corporate responsibility program in the industry through its Carbon 20 initiative. Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in more than 60 countries and sales in almost 200 countries. For more information visit RB.com.
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SOURCE Reckitt Benckiser
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