Gabriel Kruse, founder of DUUL commented, "DUUL is on a mission to grow the eSports experience for gamers everywhere, we believe eSports is a participation activity first, and a spectator sport second. eSports has been in public view for the last decade, but has really begun to pick up speed in the last 4 years. The League of Legends world championship Held at the Staples center in Los Angeles, CA in 2013 was sold out of tickets in 2hrs. This year (2016) it took less than 18 minutes. Spectatorship has climbed to ~180 million viewers worldwide causing many advertisers to spend an expected $1 billion to reach this market in 2017. Some brands like HTC, are currently placing their bets in professional team ownership and live event broadcasts, much like someone would own the Seattle Mariners, Dallas Cowboys or L.A. Lakers. The largest eSports team sale this year was for $100 Million. But, some games have specific rules around advertising and what teams are allowed to promote which products that are related to games other than the one they are on the professional team for."
Where DUUL goes to bat for advertisers is in creating experiences on the brand's behalf with contests or tournaments online in synergy to whatever marketing strategies that they are already using. DUUL provides the brand with true metrics like cpm, cpc, cac, etc. (There is also some sort of data secret sauce they can't go much into) So DUUL themselves and the Brand can work together to create more effective eSports campaigns that drive the metrics that matter most for that company and their campaign. This leads to a much better ROI for a brand looking to seek recognition outside of paying to place a logo on a Team jersey and hoping the gamer doesn't turn to her/his right or left when the camera pans over them.
Kruse added, "DUUL is reporting fantastic growth numbers with 500% increase in daily growth, 50% of their total daily traffic is return, boasts a session duration time of 13 minutes [with twitter at 10 min. and Facebook at 21 min. respectively] and has created contests that have had over 2000 entries with prizes like Newegg gift cards, Corsair gaming peripherals, Energy drink/supplement companies, and lots of Steam gift cards and League of Legends currency. We recently hosted a live Overwatch event at the Microsoft store in Scottsdale, AZ and are always looking for more brands to represent in the space."
DUUL is an online eSports (video game competitions) platform that enables gamers of all skill levels to compete for money, prizes, and sponsorships in cheater-free, skill matched and automated platform. Their vision is to integrate an esports experience on every game and every platform for gamers everywhere. Gaming Pays. For more information on how to reach the eSports audience or for more information on DUUL, please contact Gabe@duulnow.com DUUL NOW at http://DUULNow.com
Scott Kelly, Black Dog Venture Partners
Press release distributed by PRLog
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/duul-launches-live-esports-contest-platform-for-gamers-and-gaming-brands-300327049.html