SAN FRANCISCO, May 6, 2016 /PRNewswire-USNewswire/ -- DWA, an award-winning independent media agency, celebrates its twenty-year anniversary today. Since its founding on May 6, 1996, DWA has grown into one of the largest independent global media agencies, has won industry recognition as a leader in digital media for technology companies, and is poised to lead digital marketing innovations over the next decade.
Over the years, DWA has expanded its service offerings organically, evolving from standard media and earning a leadership reputation among clients and the industry for disciplines such as search and social marketing. The agency currently maintains a premier list of some of the largest and most progressive technology clients in the world, including CSC, SolarWinds, RedHat, Box, Sunpower, and Forcepoint.
"One constant throughout DWA's 20 year history is our focus on innovation and delivering value to our clients," said David Wood, CEO of DWA. "Whether it's creating centers of excellence around emerging media channels or streamlining processes so our people can focus on more strategic services for our clients, delivering value is why we exist."
Some of the agency's milestones over the years include:
- Established digital media capabilities and best practices in the early days of the internet in 1999
- Expanded globally from London base in 2005, first to Australia and Asia then to North America
- Expanded into the renewable and health technology in 2014
- Launched the DWA technology ecosystem to drive programmatic digital offerings for clients in 2015
- Established the first dedicated account based marketing practice and certification in 2016
As the agency celebrates this milestone, it continues to strive to be at the forefront of the industry. This year, DWA is launching a new digital ecosystem, DWA Tech Stack, which merges our advertising technology infrastructure with our lead management system to better handle our clients' growing data and cross channel requirements. This initiative will enable clients to take advantage of the newest digital strategies by leveraging the data that surrounds advertising and marketing, while ensuring their investments generate a compounding positive value.
"We see technology buyers' shifting media consumption patterns as huge opportunities for marketers to build brand equity and increase market share," added Bob Ray, President of DWA, Americas. "We are honored to work with some of the smartest and most innovative clients and partners in the industry and to create integrated programs that take advantage of the opportunities in the evolving digital landscape."
DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection where media, technology and strategic marketing meet. Operating from eight offices around the globe covering North America, EMEA and Asia Pacific, DWA offers a range of programs such as programmatic media, marketing automation, account-based marketing and content marketing consulting - all for hundreds of the world's best technology companies. For more about DWA, visit www.dwamedia.com.
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