At DWA, Egan will be responsible for leading the company's go-to-market initiatives, data-driven technology solutions and growth as DWA continues to provide comprehensive communication solutions to brands. At Cisco, Egan helped drive their evolution towards providing a digital-first experience for customers. Her cumulative international expertise enhances DWA's capacity to provide leading edge digital B2B communications programmes to technology clients in ANZ.
"While at Cisco our digital transformation motto was 'digitize to thrive.' I valued DWA's tech stack which lets clients design their own journey with a sophistication they can't always achieve alone. The offering can be an end-to-end solution across search, programmatic, social, content, automation and data for brands who need guidance in building out their own technology stack," said Tiffany Egan, Managing Director ANZ. "I look forward to working with the DWA team to help other clients benefit from DWA's deep knowledge and cutting-edge approach to holistic media and digital planning."
DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology and strategic marketing. Operating from eight offices around the world covering North America, EMEA, Asia Pacific and Greater China, DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting – all for hundreds of the world's best technology companies. For more about DWA, visit www.dwamedia.com.
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