SYDNEY, Jan. 20, 2017 /PRNewswire-USNewswire/ -- DWA, an award-winning independent communications agency, today announced the appointment of Tiffany Egan as its Managing Director of Australia and New Zealand. Egan has enjoyed a prolific technology marketing career across digital media and B2B marketing spanning 15 years. She joins DWA from Cisco Systems where she served as Director of Digital Marketing across Asia-Pacific, Japan, and Greater China. She has built teams, created process, and designed effective, metricized go-to-market campaigns in all major geographies around the globe. Egan has also held executive positions at Tibco and IBM.
"Tiffany has deep knowledge of the digital marketing landscape," said Bob Ray, Global CEO at DWA. "We are excited to grow our organization through her industry experience and leadership."
At DWA, Egan will be responsible for leading the company's go-to-market initiatives, data-driven technology solutions and growth as DWA continues to provide comprehensive communication solutions to brands. At Cisco, Egan helped drive their evolution towards providing a digital-first experience for customers. Her cumulative international expertise enhances DWA's capacity to provide leading edge digital B2B communications programmes to technology clients in ANZ.
"While at Cisco our digital transformation motto was 'digitize to thrive.' I valued DWA's tech stack which lets clients design their own journey with a sophistication they can't always achieve alone. The offering can be an end-to-end solution across search, programmatic, social, content, automation and data for brands who need guidance in building out their own technology stack," said Tiffany Egan, Managing Director ANZ. "I look forward to working with the DWA team to help other clients benefit from DWA's deep knowledge and cutting-edge approach to holistic media and digital planning."
DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology and strategic marketing. Operating from eight offices around the world covering North America, EMEA, Asia Pacific and Greater China, DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting – all for hundreds of the world's best technology companies. For more about DWA, visit www.dwamedia.com.
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