NEW YORK, Aug. 23, 2016 /PRNewswire/ -- Advertising Week, the world's largest gathering of industry leaders across advertising, technology, business, entertainment, marketing, media and social good, has unveiled its initial 2016 program lineup, featuring a daytime calendar packed with A-list thought leaders and a star-studded evening roster of special events. Annually hosted in landmark venues throughout Times Square, Advertising Week has added the iconic Town Hall to its list for 2016, where headliners including Facebook's Sheryl Sandberg and Snapchat's Imran Khan will speak in a special content series.
The Week returns to New York City on September 26th with a Bloomberg Global Leadership Breakfast focused on the economy. Consistent with past practice, the thought leadership agenda has no singular theme, but rather a blend of timely topics intersecting at business and culture, including artificial intelligence, advertising transparency, the future of media, diversity in business, and virtual reality. Additional panel tracks include: brand innovation, data science, the next generation of media and entertainment, social impact, sports marketing, talent and personal branding, and trust related to viewability in advertising.
For the first time in its history, Advertising Week will host an awards show, launched in collaboration with D&AD. D&AD Impact celebrates the creative work of brands and campaigns making a difference in the world in such areas as diversity and equality, environmental sustainability, financial empowerment, health and wellness, and humanitarian aid. Baratunde Thurston will host the D&AD Impact awards show, which will conclude with a live musical performance, all at Times Square's PlayStation Theater on September 27th.
"With today's ever-changing technology, we're seeing advertising evolve across industries more rapidly and broadly than ever before, from the media to entertainment to business," said Lance Pillersdorf, Co-Founder & President of Stillwell Partners, the team behind Advertising Week. "We created Advertising Week in an effort to bring leaders from across these industries together to celebrate great work and share insights on where the industry is headed. This year's speaker line-up is a true reflection of that mission."
In addition, special events include:
- An Opening Gala for The Week's 13th anniversary in New York, hosted in the spectacular and highly anticipated new Oculus building in lower Manhattan.
- An opening night concert on September 26th hosted by Spotify at the PlayStation Theater.
- NCC Media's annual stand-up live comedy showcase, featuring Jim Breuer at the Gotham Comedy Club.
- A Wednesday night concert at Webster Hall, hosted by Bing.
- A late night celebration of the art and science of improvisation, hosted by ABC with the Upright Citizens Brigade.
- The legendary Roots headlining Webster Hall for The Week's Wrap Party, hosted by Vevo.
Advertising Week is a collaborative effort supported by a world-class roster of corporate and media partners. 2016 Gold Partners include:
- AT&T ADWORKS
- NCC MEDIA
- ORACLE DATA CLOUD
- TARGET MEDIA NETWORK
- THE TRADE DESK
Additional partners include:
Acast, Acxiom, ADARA, AdForm, A+E Networks, AOL, Beckon, Bloomberg Media, Brand U, BrightRoll, Cardlytics, Clear Channel Outdoor, ESPN, E&Y, FreeWheel, FullScreen, Getty Images, IBM, iHeartMedia, Index Exchange, Kargo, MEC, Merkle, MLBAM, Neustar, Nielsen, Octagon, OpenX, Pinterest, PwC, Quiver, Rubicon Project, Sizemek, Spectrum Reach, TAPAD, Time Out, Track Marketing Group, TrueX, Tune, Undertone and Vevo.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 2.5 million participants from around the world to New York City, London and Tokyo for a weeklong hybrid of thought leadership seminars and unique evening events. 2016 marks the 13th edition of Advertising Week in New York City. In 2013, Advertising Week global organizer Stillwell Partners launched Advertising Week Europe and earlier this year, Advertising Week Asia in Tokyo. Later this year, Stillwell will launch in Havana marking the first major American-led business to business event in Cuba since 1959. Beyond education, engagement, enlightenment and entertainment, the global mission of The Week is to inspire young people to join the craft, to focus on the social impacts of advertising, assemble the world's best and brightest to foster dialogue on the most pressing and interesting issues facing the industry, and to shine a light on the business and economic influence of the advertising, media and marketing industries.
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SOURCE Advertising Week