SALT LAKE CITY, July 2, 2013 /PRNewswire/ -- Electronic cigarette company GreenSmartLiving, is rolling out a new slogan in tandem with changes to its branding and packaging. The new tagline, "Smart alternatives for a better life" aptly encompasses the organization's mission to create a positive human impact, improve quality of life, and protect the environment through the provision of smart, simple and effective life improvement choices.
For GreenSmartLiving, that mission is very personal. CEO and Founder, Adrian Chiaramonte lost his grandfather to lung cancer from years of smoking. "The tobacco industry is one of the most offensive from a public health and environmental standpoint, which is why we see such great opportunity for real, positive change," he said.
To effect this kind of change, GreenSmartLiving starts with production as the only major electronic cigarette company to source the nicotine in its High and Low strength e-cigarette cartridges from non-tobacco plant origins, like tomato plants. They also offer Zero nicotine strength cartridges in Regular and Menthol flavors. By removing itself from the environmentally controversial production practices of tobacco, GreenSmartLiving reduces the environmental impact of its products.
To visually differentiate those products, GreenSmartLiving rolled out new leaf-shape packaging for its s801 electronic cigarette starter kit in January 2013. Several months later, in April, the company introduced similar leaf-shape packaging for its s808 e-cigarette cartridge refill 5-pack. In coming months, the company will unveil new product identities and a new website that more clearly embody the values of the brand.
As a socially responsible destination brand, GreenSmartLiving products create repeat business and bring customers back. Through its recycle program, GreenSmartLiving not only recycles its own products, but those of its competitors. "We are in the business of doing the right thing. Lucky for us, consumers identify with that today more than ever, and business is good," said Chiaramonte.
About GreenSmartLiving, Inc.
GreenSmartLiving is a global, lifestyle brand committed to creating a positive human impact, improving the quality of lives and protecting the environment by providing smart, simple and effective life improvement choices, including a 100% tobacco-free, smoke-free, recyclable and rechargeable electronic cigarette.
For more information, visit GreenSmartLiving's website at http://greensmartliving.com.