Along with online sales, digital advertising will also continue to surpass other media forms over the next years by bringing in advertisement revenues, according to a new forecast from media investment company, GroupM. Internet advertising is projected to grow by 18 percent year-over-year in 2016, and by 15 percent by next year, said the New York-based firm.
Digital marketing company that provides marketing and sales tools to link online users and merchants with focus on offline merchants to involve more digital savvy consumers, Moxian Inc. (NASDAQ: MOXC) has agreed to further enhance its partnership with Xinhua New Media Culture Communication Co. by launching its game channel on Xinhua's Mobile App platform. The joint effort by both companies will not only provide a market place for users, but also allows game developers and promoters to adequately draw attention to gamers and new downloads from its platform.
With roughly 10 million daily active users and over 110 million downloads and, Xinhua New Media Platform, is considerably one of the most visited mobile platforms nationwide. The new gaming channel will be driven by the Company's patent pending technology, "Click & Earn with MO-Coin", allowing gamers to collect MO-Coins while surfing through advertisements, and thus improving efficiency and user engagement. Moxian will benefit from the new channel in numerous ways, from revenue streams generated by downloads and advertisement banner sales, to enticing new users and downloads for its Moxian+ App.
"We view Xinhua New Media Platform as cornerstone partner as Moxian begins a new chapter following the official launch of our Moxian+ App and NASDAQ listing our stock in recent months. Today's announcement marks another milestone for the ever-growing partnership between Moxian and Xinhua New Media. With Xinhua New Media Platform's vast user base and Moxian's powerful social media-driven marketing tools, the Game Channel is poised for success, in my view," said Chairman and Chief Executive Officer of Moxian Inc., James Tan.
Chinese e-commerce giant, Alibaba Group Holding Ltd (NYSE: BABA), Executive Chairman Jack Ma has recently signed an agreement with Thailand's Deputy Prime Minister Somkid Jatusripitak to help aid the country's small to medium sized businesses in the e-commerce market. "E-commerce in many emerging markets is still at very early stages, which means the lead by Amazon, eBay or any local incumbent is surmountable. Alibaba is focused on those emerging markets, especially in Asia, and is well positioned to be successful there," said Gil Luria, managing director at Wedbush Securities. "Alibaba was able to crack the code on the formula that works in China, especially in regards to logistics, so any market where they can find an equivalent solution could be a big market for them."
Chinese web services giant, Baidu Inc. (NASDAQ: BIDU) offers a Chinese language search platform on its Baidu.com Website that enables users to find information online, including Webpages, news, images, documents and multimedia files, through links provided on its Website. The company reported over 660 million mobile search monthly active users in the month of September, a 3 percent increase compared to last year. The GMV for transaction services reached $2.9 billion in Q3, and its food delivery service spread to close to 70 cities in China.
With over 100 million registered members worldwide, Chinese online media company, SINA Corporation (NASDAQ: SINA) posted strong third quarter earnings driven by more than $100 million in investment gains and sustained strength due to its Chinese microblogging services, Weibo Corporation. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sina.net. Weibo is similar to a mix of social media platforms, Twitter and Facebook, and is one of the most popular sites in China, in use by over 30 percent of Internet users, with a market similar to that of Twitter.
Through its subsidiaries, YY Inc. (NASDAQ: YY) operates an online social platform in China. It engages users in real-time online group activities through voice, video, and text on personal computers and mobile devices, enabling users to create and organize groups of various sizes to discover and participate in a range of online activities, including music shows, online games, dating shows, live games broadcasting, and e-learning. The company's core product is the YY Client, which enables users to engage in live interactions online; and provides access to user-created online social activities groups. It also offers Web-based YY that enables users to conduct real-time interactions on the Web browsers without any downloads or installations and also owns a mobile application that provides users access to the company's music and entertainment content, the Mobile YY.
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