e-Reading Habits Drive Market Share Growth of e-Retailers, says New Study from Bowker Books & Consumers study sheds light on dynamics of U.S. and U.K. book markets
NEW PROVIDENCE, N.J., March 18, 2013 /PRNewswire/ -- The rise in e-book reading in the U.S. and U.K. over the last three years has been a key driver in the market share gains of e-retailers, according to research being released this month by Bowker Market Research. In the U.S., e-retailers accounted for 44 percent of book purchases by volume in 2012, up from 25 percent in 2010. In the U.K. the rise has been somewhat less dramatic but still significant, up from 25 percent in January-November 2010, to 38 percent in the same period in 2012.
E-retailers market share increases come at the expense of chain booksellers in the U.S., where their market share has dropped from 32 percent to 19 percent of volume. This sector has proved more resilient in the U.K., but even there the bookshop share as a whole fell from 43 percent during January-November 2010 to 37 percent in the equivalent months in 2012.
"It is clear that the e-book format has really come of age in the US," said Jo Henry, Director of Bowker Market Research, a service of ProQuest affiliate Bowker. "E-books' market share has seen steady growth since January 2009, with steep rises after each Christmas."
In November 2012, 28 percent of all book purchases in the U.S. were in e-book format -- a dramatic rise from six percent in November 2010. In the U.K., the e-book share of the market reached a peak of 13 percent in July 2012, at the height of the Fifty Shades of Grey phenomenon, but fell back to about nine percent in November 2012.
Supporting data is available on Bowker's Bookconsumer.com site.
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Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and its territories. The company is headquartered in New Providence, New Jersey, with additional operations in England and Australia.