GARDNERVILLE, Nev., Dec. 22, 2011 /PRNewswire/ --
- Local father and son team win new 2012 Dodge Journey in brand's 'Search Engine for Real World' giveaway
- Carson Dodge of Carson City, Nev., to present vehicle to Bruce and Matthew Armbrust on Fri., Dec. 23 at 11 a.m.
- Gardnerville, Nev., father and son found the Dodge Journey 16 hours after hearing about campaign
- America's most versatile crossover, the Dodge Journey, now starts at just $18,995 MSRP
An adventurous, outdoorsy father and son from Gardnerville, Nev., proved that hiking trips and family teamwork pay off, as they were the first to find and win one of three 2012 Dodge Journey vehicles hidden across America in the Dodge brand's "Search Engine for the Real World" giveaway.
Bruce Armbrust and his 9-year-old son Matthew will receive their new Dodge Journey from Carson Dodge, 3059 S Carson St., Carson City, on Fri., Dec. 23 at 11 a.m. The Ambrusts worked together to track down the hidden Dodge Journey in Hope Valley, Calif., just 16 hours after first hearing about the contest.
"With all its AWD and roominess, the Dodge Journey is the perfect vehicle for our family," said Bruce Armbrust. "We love the great outdoors and taking road trips, which means the storage space in the Journey will be put to good use. We are proud to replace our other vehicle, which is on its last leg, with a brand new 2012 Dodge Journey."
Dodge launched the new television and digital advertising campaign Fri., Sept. 9, positioning the 2012 Dodge Journey as the "Search Engine for the Real World," the perfect vehicle for people looking for adventure. The campaign encouraged people to get out and explore the real world instead of just reading about it online, and it had an added twist: a chance to win one of three Dodge Journeys left hidden across the country – one each in the West, Midwest and East.
As part of the campaign, TV spots showed a Dodge Journey on various trips across the United States and ended with the viewer being told that the vehicle they've just seen is, in fact, still sitting in that real world location, waiting to be discovered, and the first person to find it, wins it. The first Journey was found in Gardnerville, Nev., on Sept. 10. The second was located near Strong City, Okla., on Sept. 17 and the third was found Sept. 25, hidden inside a barn in St. George, Maine.About Dodge Journey
Completely redesigned in 2011, the Dodge Journey is the only crossover in America to offer the choice of a four-cylinder or V-6 engine, five- or seven-passenger seating and front- or all-wheel drive. Journey also treats all of its passengers to premium soft-touch materials on the inside and an available 283 horsepower Pentastar V-6 with best-in-class driving range and up to 25 mpg highway. Add in segment-exclusive second-row in-floor storage bins and hidden storage within the front passenger seat and you have a vehicle that can take you anywhere as you explore all that America has to offer.
The Dodge Journey gets a new simplified model lineup for 2012 and adds an American Value Package with a starting U.S. MSRP of $18,995, which makes it the most affordable mid-size crossover in America and the most affordable seven-passenger vehicle in America with a starting U.S. MSRP of $19,990. With more than 40 safety and security features, the Journey has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years. Journey also features the latest and greatest in vehicle connectivity and customization with the Uconnect® Touch 8.4 radio, which features an 8.4-inch touchscreen.About Dodge
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.
SOURCE Chrysler Group LLC