TEL AVIV, Israel, December 1, 2015 /PRNewswire/ --
Earnix, a leading provider of integrated customer analytics solutions for financial services, hosted its fourth annual Pricing & Innovation Summit. Held on November 4‐5th in London, the event assembled more than 160 banking and insurance executives from 20 countries around the world. The Summit agenda offered 25 sessions and debates during the two day event, including analyzing case studies dealing with data-driven decisions and applied predictive analytics for the financial industry.
The Summit's renowned keynote speakers were:
- Francis Nicolas Weng Kan, CEO of Google Compare, who spoke about user experience advancements and the related role of analytics;
- Uri Levine, founder of Waze (acquired by Google) and of FeeX, who presented disruptive technologies in the financial industry;
- Stan Phelps, President of the American Marketing Association, an author and a customer experience architect, who examined the use of analytics to drive differentiation and customer advocacy in financial services;
- and Professor Eric T. Bradlow, from the Wharton School of the University of Pennsylvania, who discussed transformative Customer Lifetime Value (CLV) practices and argued the importance of better data vs. bigger data.
This year's Summit program included honorable guest speakers from AXA Insurance, Deutsche Bank, Zurich Insurance, Generali Insurance, Danske Bank, Liberty Insurance Poland, LexisNexis, Simply Business, Verisk Analytics, McKinsey & Co., Yapi Kredi, Euro Bank, Axis Bank as well as other leading global financial organizations.
Although the 2015 Summit has drawn to a close, plans are already underway for the 2016 Summit. To read about the hottest topics at this year's event, read the Summit Highlights blog by Aviv Cohen.
Earnix integrated customer analytics software empowers financial services companies to achieve optimal business performance through data science and predictive analytics. The Earnix analytical solutions drive superior product, pricing and marketing decisions, while ensuring alignment with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. For more information visit http://www.earnix.com
Aviv Cohen, VP of Products & Marketing