2014

Easter Card Aisle Offers Fresh Seasonal Sentiments

CLEVELAND, March 29, 2013 /PRNewswire/ -- This weekend as families come together to celebrate the Easter holiday, they're also headed to the greeting card aisle to find just the right sentiment to share with their loved ones. To meet this need, American Greetings Corporation (NYSE: AM) has created an Easter collection that offers the perfect way to connect with family and friends and let them know just how special they are.

Featuring iconic characters and fun, playful designs, each card in the American Greetings card aisle this Easter offers a warm feeling that is sure to brighten any recipient's day. A bright, cheerful color palette and special finishings such as glitter overlays offer a fresh, festive touch. Traditional holiday icons include everything from adorable bunnies and chicks to beautiful flowers and Easter eggs.

Enhancing these beautiful designs are a wide variety of expressive, yet conversational sentiments. This casual style allows the sender to find the perfect card with the right words to share their feelings in a way that is heartfelt yet still authentic, making the kind gesture even more meaningful. Messages range from those expressing well wishes for the season ahead, a shared appreciation for the religious significance of the occasion, and even those that simply reflect the fun of the holiday with light and humorous copy, perfect for the youngest of recipients.   

Consumers can find these Easter greetings, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from americangreetings.com.  For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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