CHICAGO, April 29, 2016 /PRNewswire-USNewswire/ -- Easter Seals, the indispensable resource for people facing today's disabilities, will begin the rollout of a multi-year, organization-wide brand launch on May 3. The new brand strategy, backed by over two years of analysis and research, will initially take hold over Easter Seals' digital channels with the introduction of a new name, logo design, color and tagline.
Now more than ever, the challenges facing the disability community are more complex and the definition of disability is broader, going beyond physical conditions to include invisible, emotional, social and educational challenges. As Easter Seals evolved with the times—expanding in scale and scope to meet new and emerging needs in communities—public awareness became less distinct and visible. The rebrand responds to these important shifts by bringing clarity to the crucial services Easter Seals provides across the lifespan.
"This new brand is a banner for us to change the way the world views and defines disability, not as a condition that labels people, but as a barrier, a part of life that affects all of us," said Randy Rutta, CEO and President, Easter Seals. "There are 55 million Americans living with a disability, millions who we could be helping with a more clarified brand."
Tuesday's launch also kicks off a three-year rollout across Easter Seals' network of 74 affiliates. Although the look of Easter Seals will be changing, the purpose driving the organization for nearly 100 years will remain. Easter Seals will continue to be vital resource for people living with disabilities, veterans, caregivers and families.
"We have a bold vision for the future, a vision where we all—people with autism, veterans, caregivers--have the opportunity to thrive and fully participate in our communities nationwide, said Rutta. "It's what we work toward every day across the organization, and will be a measure of our success."
Join us as we take on disability together. Visit www.easterseals.com on May 3 for more information.
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SOURCE Easter Seals