Eastern Mountain Sports Opens New Store In Collegeville, PA Grand Opening Celebration October 22-24, 2010

COLLEGEVILLE, Pa., Oct. 13 /PRNewswire/ -- Eastern Mountain Sports, one of the nation's largest outdoor retailers, will host a grand opening of its newest location in Collegeville, PA on October 22-24, 2010. The new, 16,476 square-foot store features a 30 foot indoor climbing wall and a full-service bike shop. These improvements complement an extensive selection of outdoor apparel and gear for backpacking, camping, paddling, snowshoeing, and hiking.

"Greater Philadelphia has been an important market for Eastern Mountain Sports since we opened our first store here in 1979," said Will Manzer, CEO of Eastern Mountain Sports. "This larger store format is the third of its kind that we've opened in the Philly area since 2007 and we can't wait to share it with our loyal customers who have been so good to us."

Store Manager Ed Dorbich added, "Connecting to the local community through outdoor sports and conservation has always been important to us. We're excited to build on our existing relationships and to build new partnerships with like-minded organizations."

A grand opening community celebration will take place October 22-24, with a portion of the weekend's proceeds donated to Pennsylvania Parks and Forests Foundation. Pennsylvania Parks and Forests Foundation (PPFF) began in 1999 as a state-wide non-profit organization supporting the 117 state parks and 2.2 million acres of forest land. PPFF accomplishes this by providing a means for citizens to donate or bequeath money to parks and forests, promoting and supporting local volunteerism, and through recreation, and education.

The grand opening community celebration will feature doorbuster deals, an hourly raffle for prizes such as a kayak and gift cards, a Friday bike ride led by Will Manzer, displays by PPFF and other community organizations. In addition, the Eastern Mountain Sports climbing school will offer free climbing on the indoor climbing wall throughout the weekend, including a climbing competition on Saturday afternoon and kids climbs throughout the weekend.

The selection of gear and apparel available at the new Collegeville store includes Eastern Mountain Sports' proprietary products such as its outerwear layering system SYNC and Techwick®, its versatile, moisture management base layer. Like all other Eastern Mountain Sports stores, the new store will have Foot Gurus, sales associates specially trained to analyze feet and to custom fit athletic footwear.

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 65 retail stores in 12 states.  Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. More information is available at ems.com.

SOURCE Eastern Mountain Sports



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