TURIN, Italy, June 8, 2016 /PRNewswire/ --
Eataly, founded in 2007 by Oscar Farinetti with 20 shops in Italy and 10 in the world including those in New York and Chicago, has opened the Porta del Sud (Door of the South) project in their shop in Bari (Apulia), in the heart of the Mediterranean Sea: a great opportunity to once again start a relationship with small producers in Southern Italy's regions.
Southern Italy has an abundance of small producers of quality wine and food who wish to present themselves to the wider Italian and foreign public. This project is an opportunity offered by Eataly to local quality produce: a springboard for quality producers and a showcase that will allow them to join the Eataly circuit in Italy first and then in the world.
The Producers' Piazza, project's heart, will host for free 10 small businesses monthly, selected with Slow Food and recreating a market where the experience of buying is enriched with didactic events and free tasting sessions.
The planned objective is the opening of a new road in the world of food distribution and of the promotion of quality artisanal products, guiding Italian and Foreign clients understanding values and sharing experiences.
Slow Food is partner of the project and acts as strategic consultant, characterising the relationship with Eataly since the first Eataly was opened.
Oscar Farinetti commented: "None of us chooses where to live. Those of us from the North and from the South should make Porta del Sud together."
Andrea Guerra, President of Eataly, declared: "We are opening a new chapter in the creation of what we call the marketplace. A further step in the right direction."
Carlin Petrini, founder of Slow Food, commented: "Porta del Sud is a model initiative. I wish each of us can do our part and that slow food can have an active role in raising awareness about the supply chain."
Eataly, which in the last year generates sales of roughly EUR 400 million, has 30 shops in 8 countries offering the best cottage-industry products at sustainable prices, limiting the distribution chain to the utmost and creating direct contact between the producer and the final distributor, skipping the intermediate stages in the chain. The main goal is to increase the percentage of those who eat consciously, choosing high-quality Italian products and paying special attention to the source and processing of raw materials.