Borden(R) Cheese Introduces Flavorful New Singles Sensations(TM) Varieties

KANSAS CITY, Mo., March 19 /PRNewswire/ -- The frenzied pace of today's lifestyle, combined with an economy that continues to struggle, means American families are looking for convenient ways to prepare simple, delicious meals at home. Building upon the success of its 2009 product launch, Borden® Cheese has introduced two new varieties of its popular Singles Sensations™ line of process cheese singles. The new varieties — Chipotle Cheddar and Hickory Smoked Swiss — will help redefine American staples like grilled cheese sandwiches and cheeseburgers.

The 100 percent farmer-owned cooperative that makes Borden® Cheese knows that providing consumers with creative meal-time solutions is imperative. In 2009, overall restaurant traffic experienced the steepest decline since 1981, according to the NPD Group. Although more and more families shift to eating more meals at home, with demanding schedules, they are spending less time in the kitchen.

"New Chipotle Cheddar and Hickory Smoked Swiss Singles Sensations™ let families experiment with new flavors and take everyday meals from routine to robust," said Mark Korsmeyer, president of Global Dairy Products Group, a division of Dairy Farmers of America, Inc. "When we developed Singles Sensations™, we wanted to make restaurant style flavors accessible to the everyday cook, so families aren't sacrificing variety."    

The new Singles Sensations™ varieties join three flavors that were introduced last year — Applewood Bacon Cheddar, Sun-dried Tomato Basil and Southwest Pepperjack.

Visit www.FriendsOfElsie.com to locate retailers that carry Borden® Cheese Singles Sensations™ and to browse delicious recipes. For news and exclusive offers from Borden® Cheese, become a fan of Friends of Elsie on Facebook.  

Borden® Cheese is made by a cooperative that is 100 percent farmer-owned. When consumers purchase Borden® Cheese, 100 percent of the cooperative's proceeds go back to hard-working American dairy farmers and their families. Borden® Cheese products include natural shredded cheese, natural chunk cheese, string cheese, natural cheese slices and individually wrapped process cheese singles. For stories about the farmers behind Borden® Cheese, recipes straight from the farm, and a complete list of stores where Borden® Cheese products are sold, visit www.FriendsOfElsie.com.

Dairy Farmers of America, Inc. is a dairy marketing cooperative that serves and is owned by nearly 18,000 dairy farmers in 48 states. DFA is one of the country's most diversified manufacturers of dairy products, food components and ingredients, and is a leader in formulating and packaging shelf-stable dairy products. For more information, call 1-888-DFA-MILK (332-6455) or visit www.dfamilk.com.

® Borden and Elsie trademarks used under license.

SOURCE Borden cheese

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