LONDON, April 14, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:
Building upon EatingOut™ in the UK series, the new Eating Out Report 2012 assesses, through a combination of quantitative and qualitative research, the key issues facing the Informal Eating Out industry today.
The eight chapters (including executive summary) examine the following topics:
Updating the scale of the market since 2011, this chapter analyses the size and growth of the informal eating out market in terms of value and outlet numbers together with a key focus on growth driving sectors.
CONSUMER BEHAVIOUR & ATTITUDES
Consumer insight investigates key behavioural attitudes to eating out, frequency, differences between lunch and dinner occasions, reasons for eating out, influences on venue choice, establishment and brand preferences, key performance indicator scoring, satisfaction and promoter scores together with eating at work. Barriers to eating out regularly will also feature in this year's report together with analysis on what would encourage consumers to eat out more often.
ATTRACTING THE ECONOMICALLY CHALLENGED CONSUMER
As the economy continues to struggle to reach recovery, this section of the report analyses how the current climate is impacting consumer behaviour and trading down activities. An in-depth investigation into consumer views on discounting and loyalty will address the current reliance on deals, and what this means for the future growth of the industry.
Healthier eating is one of the most influential mega-trends for consumers and this chapter explores this issue in more detail. In-depth consumer opinions and behaviour are analysed together with industry executive opinions, indentifying how the eating out industry can accommodate the growing demand for it to support a healthier lifestyle for UK consumers.
Consumer expectations for ethical practices are now embedded, making transparent and honest ethical communication key. Amidst the already challenging arena of sustainability consumers are more demanding than ever. This chapter reviews how important ethical messaging and initiatives are to consumers, especially in the current economic climate and how the industry can and should be tackling this complex area.
Identified in Eating Out in the UK 2011 as a growing trend, this year's report investigates the influence of the new online world on the eating out market in more detail.
Reviewing upcoming trends in innovation, concepts, cuisine and the importance of technology, this chapter will highlight some of the more important future trends that the foodservice industry need to pay attention to.
SOURCES OF INFORMATION
156 interviews with CEOs, managing directors, senior managers and store managers of major industry players, including:
• 6,000+ online surveys with UK consumers
• 36,000 responses from Allegra Eating Out Panel referenced
• Desk research including: News articles and trade press, the Internet and company websites, industry associations, published accounts, data supplied by operators
Read the full report:
Eating Out in the UK 2013 - A Comprehensive Analysis of the UK Informal Eating Out Market