DENVER, June 23, 2016 /PRNewswire/ -- More and more, travelers are turning to activewear – a trendy term describing comfortable clothing made for fitness activities – as their go-to clothing choice for travel. In fact, in a recent eBags customer survey, 70 percent of respondents named "comfort" as their main goal when selecting travel attire, scoring much higher than function, fashion, or professionalism.
The combination of comfortable clothing made with performance fabrics is a trend that has been gaining momentum in the travel industry and with eBags customers. As a result, eBags is adding new activewear apparel to its inventory in order to give travelers and activewear fans a one-stop online destination for all things travel.
eBags CEO, Mike Edwards, formerly CEO at Lucy Activewear (acquired by VF Corporation in 2007), is passionate about making eBags an online destination for everything travelers need for their journey. He said, "Years ago when the activewear market was forming, wearing yoga pants outside of the gym wasn't mainstream. Now that it's a fashion statement, we are marrying activewear products with our travel shoppers and bringing on more activewear brands to meet customer demand."
eBags is already seeing strong results as more and more brands join their mission to create a healthy, comfortable and active travel experience.
Aside from comfort as the number one motivation when dressing for travel, eBags customers surveyed highlighted three major motivations that inform their decisions:
eBags savvy travelers want the ability to easily layer clothing in order to be ready for any type of weather or environment. Customers turn to activewear because it's easy to layer and in fact, is often designed to be layered with other clothing.
Customers cited wrinkles as a top concern when traveling. The fabrics in wrinkle-free yoga clothing were developed for versatility and multiple wears, and the fabric is soft and pliable. Activewear can also be stretch resistant and sometimes even odor-free, which has cross-functional appeal for road warriors and leisure travelers.
Light & Breathable
Packing professionals understand the key to traveling well is traveling light. Customers overwhelmingly cited the importance of being able to pack and travel light, and appreciate the breathable and light fabrics used by their favorite activewear brands.
"eBags has added thousands of SKUs and six new categories in the last six months, including wearables, audio, shoes, clothing and technology," said Edwards. "Curating a robust collection of activewear apparel is the next step in allowing customers to purchase everything they need for travel in the same place."
With more than 17 years in travel and 26 million bags sold, eBags is the leading online retailer of luggage, backpacks and accessories. The company is devoted to helping its customers find the perfect travel gear for any journey. eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Kenneth Cole, North Face and more. For more information, follow eBags on Facebook or Twitter @eBags or visit eBags.com.
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