Twitter In-Stream Advertising, Powered by 140 Proof, is Live Today on Echofon for Mac

SAN FRANCISCO, April 13 /PRNewswire/ -- Echofon released version 1.0 of their Twitter app for the Mac today, which can be purchased for $20 or is available for free with ads by 140 Proof.  The app has a simple, clean user interface which allows users to easily attach photos to your tweets with drag and drop. Users can also attach screen captures, the song they are listening to, or the web page they are currently viewing to a tweet.

140 Proof's personalized ad solution allows advertisers to reach Echofon's loyal user base, with relevant, unobtrusive ads that resonate with users.  Users can interact with ads, just as they do with normal tweets: they can be replied to, retweeted, or favorited.

"We pride ourselves on a clean Twitter experience, and integrating 140 Proof ads allows us to monetize without impacting the great user experience we've worked hard to create," said Kazuho Okui of naan studio, creator of Echofon.

"We're excited that Twitter has followed a similar strategy for monetizing the 25% of users who use twitter.com.  140 Proof is thrilled to be partnering with great application developers like Echofon and monetizing the vast Twitter ecosystem today." said CEO Jon Elvekrog. "We are excited to be working with Echofon, the best Mac app for Twitter."

Check out the Echofon blog post here. http://blog.echofon.com/2010/04/echofon-for-mac-official-release.html

For more information on 140 Proof, please visit http://140proof.com. For additional information on Echofon, visit http://echofon.com

About Echofon/naan studio:

Echofon is a suite of Twitter apps available for iPhone, Mac and as a Firefox extension. Echofon is created by naan studio, a software company based in Mountain View, California whose social networking apps have been downloaded more than 6.5 million times.

About 140 Proof:

140 Proof is the first scalable ad solution built exclusively for Twitter. 140 Proof matches ads to people by what they care about, using public Twitter data. 140 Proof's patent-pending algorithm reaches the right audience across mobile devices, desktop clients, and the web: wherever tweets are served. 140 Proof is headquartered in San Francisco, California, and backed by a $2 million investment from Blue Run Ventures and Founders Fund raised in the summer of 2009.  For more information visit www.140proof.com.

Contact: press@140proof.com or 415-259-4125

SOURCE 140 Proof

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