Eckrich Introduces Bacon Lovers Line New Bacon-Inspired Meats Deliver Fresh Take - and Taste - to the Deli Case

LISLE, Ill., May 7, 2012 /PRNewswire/ -- Gone are the days in which bacon was solely a breakfast staple. From milkshakes to roses and sundaes, bacon has popped up everywhere. And now, bacon has things covered in the deli case. Eckrich, part of John Morrell Food Group, a subsidiary of Smithfield Foods, today announced Bacon Lovers Deli Meats, a new deli meat line made with real bacon, available in five varieties.

(Logo: http://photos.prnewswire.com/prnh/20120507/CG01412LOGO)

The Bacon Lovers line includes uniquely delicious deli meats and provides a new twist to family meals and delicious sandwiches. The varieties available are: Bacon Covered Ham, Bacon Ranch Chicken Breast, Bacon Covered Club, Applewood Smoked Turkey Breast with Bacon and Peppered Bacon Covered Roast Beef.

Bacon is one of the top 10 food trends of the past decade, so it is no surprise the demand for bacon-infused products is high. However, the deli is not likely top-of-mind when seeking modernization in the category.

"'Bacon Mania' certainly has swept the nation, but more than launching a bacon-inspired product line, we are driving innovation in the deli," said Charles Gitkin, vice president, marketing, R&D and innovation for the John Morrell Food Group.

Available nationwide in May 2012, Eckrich has also developed recipes for the Bacon Lovers line, such as Ranch Chicken Quesadillas and Applewood Bacon Turkey Wraps, which are a perfect lunch for the family.

To learn more about Bacon Lovers and for more recipe ideas, visit www.Facebook.com/EckrichMeats

About John Morrell Food Group 
With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® and LunchMakers®.

About Eckrich 
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.eckrich.com.

Contacts:
Elizabeth Di John
Eckrich Meats
elizabeth.dijohn@jmfg.com

Angel Hakim
MSL Chicago
angel.hakim@mslgroup.com
312.861.5260

SOURCE Eckrich



RELATED LINKS
http://www.eckrich.com

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