Eckrich Wins PromaxBDA Award for Operation Inspiration Campaign Earns Gold in 'Just Cause' Category
LISLE, Ill., Nov. 25, 2013 /PRNewswire/ -- Eckrich was awarded top honors for its "Operation Inspiration" campaign at this year's PromaxBDA Sports Media Marketing Awards contest. The campaign won Gold in the "Just Cause" category, which recognizes best community outreach initiative.
Eckrich, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, launched in 2013 "Operation Inspiration", a campaign designed to honor, thank and support the military families who inspire us. Through the "Operation Inspiration" campaign, Eckrich donated a portion of product sales to Operation Homefront, a non-profit organization which supports military families and wounded warriors. Through the campaign, Eckrich also surprised several military families with well-deserved items and experiences, including a new car, mortgage-free home and special trips, many of which included surprise visits from Al Roker and NASCAR legend Richard Petty among others.
"Everyone at Eckrich is very pleased to be recognized for our 'Operation Inspiration' campaign," said Charles Gitkin, vice president, marketing, innovation and R&D for the John Morrell Food Group. "Above all, it was an honor to help America's military families and show our appreciation for them. But it's very nice to be acknowledged by PromaxBDA for our hard work and efforts. We're extremely grateful for the award."
The PromaxBDA Sports Media Marketing Awards contest is a celebration of the campaigns that best demonstrate excellence, creativity and strategic promotion, marketing and design, and the winners exemplify the best the industry has to offer.
This is the first time that Eckrich entered the contest. It beat Coca-Cola's "2013 NCAA Youth Activation Fueled by Powerade" campaign for highest accolades in the "Just Cause" category. Other winners included Verizon, ESPN and EA Sports.
PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.facebook.com/eckrichmeats.
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® Kretschmar® and LunchMakers®.
About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.