Eco Red Shield™ Receives Certificate of 'Material Excellence' ECOB's Flagship Product - Eco Red Shield™ - Recognized by Material ConneXion™ for Advanced & Sustainable Material Excellence and Inclusion into their Global Materials Library

VISTA, Calif., March 8, 2013 /PRNewswire/ -- Eco Building Products, Inc. (OTCQB: ECOB) announced today that the Company's Eco Red Shield protected lumber has been recognized for 'Material Excellence' and selected for inclusion into Material ConneXion's global material library, featuring the largest selection of sustainable materials and the only Cradle to Cradle materials library in the world. ECOB's material submission included physical samples that were sent to every Material ConneXion location worldwide.

As a result of this notable achievement, Eco Red Shield protection will continue to gain industry momentum while simultaneously cultivating consumer awareness. Additionally, the Company has received several inquiries from builders around the world for inclusion of Eco Red Shield coatings into currently planned construction projects as a result of viewing our products in Material ConneXion's library. Resultant of its invaluable role in the design and sustainability of modern wood-frame construction, Eco Red Shield protection will continue to drive innovation - pushing the envelope - as the Company leverages this technically advanced building material for generations to come.

­­Founded in 1997, and acquired by SANDOW in 2011, Material ConneXion is a global materials consultancy that helps companies innovate through smart materials thinking. With physical locations in the United States, Europe and Asia, Material ConneXion offers access to membership-based materials libraries with more than 6,500 advanced and sustainable materials. For more information about Material ConneXion, please visit their website at: www.materialconnexion.com.

"As we continue to work diligently in the planning and engineering phases revolving around rebuilding efforts for the heavily hit Northeastern U.S., recognition by Material ConneXion and their global material library will only increase the awareness and exclusive benefits of this technically advanced building material. Leveraging the physical properties of Eco Red Shield protected lumber including GREENGUARD Certification for indoor air quality, featuring encapsulated protection against mold, termites, rot and now fire, all engineered assemblies designated on the Company's Hurricane Breakaway Structure platform have been designed for "Safety first." With the Company focused on long term objectives, and fortified by industry leading defensive building technology, no community can afford to rebuild again in the same traditional old methods of building, as they are unsustainable and will experience the same devastating consequences at the next severe storm or hurricane," stated Steve Conboy, President & CEO, Eco Building Products, Inc.

To learn more about the benefits of building defensively with Eco Red Shield protected lumber, please visit the product's website at: www.ecoredshield.com. To gain access and view Eco Red Shield protected lumber via Material ConneXion's material library, please visit their online platform at: www.materialconnexion.com/Default.aspx.

About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield" utilizing patent pending technology, is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

About Material ConneXion, Inc.
Material ConneXion™ (materialconnexion.com) is a global materials and innovation consultancy that helps companies create the products and services of tomorrow through smart materials and design thinking. Focused on delivering Innovation That Matters, Material ConneXion is the trusted advisor to Fortune 500s, and any forward-thinking company or government agency seeking a creative, competitive, or sustainable edge. With offices in New York, Milan, Cologne, Bangkok, Seoul, Daegu, Istanbul, Beijing, Shanghai and Skövde, Material ConneXion's international network of specialists provides a global, cross-industry perspective on materials, design, new product development, sustainability and innovation. Material ConneXion maintains the world's largest subscription-based Materials Library of over 7,000 innovative materials and processes-an indispensable asset to a wide audience of users.

Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.

Company Contact
Eco Building Products, Inc.   
Phone: 1 888 Red Shld (888.733.7453)
Email: info@ecob.net
Web Site: www.ecob.net
Visit us on YouTube at: www.youtube.com/ecobluproducts

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.



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