"More and more, we see consumers seeking personalized gifting experiences that allow them to express their individuality," said Robert Price, President of Edible Arrangements. "With our fresh approach to gift baskets, we're giving Guests a unique option filled with fresh, locally made products presented in an impressive and easy-to-share display. There's tons of variety and individually wrapped or boxed surprises to discover, so our gift baskets are really the perfect way for Guests to send something that's meaningful and memorable for any occasion and any recipient – they're as great for birthday celebrations as they are for business gifting."
Edible Arrangements®' collection of gift baskets includes The Taste of Edible™ Gift Baskets for everyday occasions as well as Christmas Gift Baskets, all available for order today. Thank You and Birthday Gift Baskets will also be available starting Nov. 28.
The second innovation, Custom Swizzle® Colors, launching Sept. 27, will allow Guests to personalize any purchase by adding gorgeous, vibrant colors in 66 colors -- a thoughtful (and delicious) way to reflect the likes and interests of loved ones. Guests can customize any chocolate Dipped Fruit™ with colorful chocolate Swizzle® in the recipient's favorite color, show their pride for their local sports teams, celebrate baby showers, mark milestones like anniversaries or weddings, and so much more. All 66 colors are available in Edible Arrangements® store locations across the U.S & Canada. Select colors will also be available on edible.com, including orange for fall or Halloween, red and blue for election season, red and green for the holidays, and pink and blue for new babies and more.
"As a franchise that's built a reputation for WOW-worthy gifts, we're constantly looking for new ways to deliver our own take on gifting trends like customization. Our new Custom Swizzle® Colors make it easier than ever for Guests to create a gift that's personal, unique, thoughtful, and – of course – fun," added Price.
These innovative new gifting options come on the heels of the recent relaunch of the brand with their Edible To Go® line of grab and go products that includes fruit salads, fruit parfaits, fresh fruit smoothies, and Froyo Fruit Blends™, all made with 100% fresh fruit.
More information about Edible Arrangements®, locations and franchise opportunities is available at edible.com.
ABOUT EDIBLE ARRANGEMENTS®:
With more than 1,300 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible Arrangements® store locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, parfaits, and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements®' fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, and more can be enjoyed at franchise locations worldwide. Gifts can be ordered online at edible.com, by phone at 1-877-DO-FRUIT®, or through any local Edible Arrangements® store.
EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
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SOURCE Edible Arrangements