edshelf And Balefire Labs Form Strategic Partnership To Help Educators Find Strongest Instructional Apps in Crowded Digital Marketplace

PALO ALTO, Calif., Oct. 1, 2013 /PRNewswire-iReach/ -- edshelf, Inc. (www.edshelf.com) and Balefire Labs, Inc. (www.balefirelabs.com) — providers of tools and services that foster educators' exploration and selection of edtech products that advance children's learning — announced today the launch of their new collaboration that will allow edshelf customers to view Balefire Labs' TopRated App badges on selected apps on the edshelf website.

edshelf, Inc., is an edtech discovery engine. Parents and teachers can search for educational websites, mobile apps, and desktop programs by various criteria, such as price, age, subject, etc. In addition, edshelf members can create personal collections of tools to share with colleagues or embed on their own websites.

"We think edshelf is onto something great with their system that allows teachers to create their own collections of resources," said Karen L. Mahon, Ed.D., President and Founder of Balefire Labs. "If we can help the members of their community to more easily identify the highest quality instructional apps available for their kids by sharing some information from our objective, science-based reviews, we're excited to do that!"

With more than 1,300 reviews of preK-12 educational apps available, Balefire Labs, Inc. offers a TopRated App badge to developers of apps that earn a letter grade of A or B according to the rigorous Balefire Labs review criteria. Selected apps from this group will now be featured, using the TopRated App badge, on the edshelf website.

"Balefire Labs has the strongest and most comprehensive objective review criteria for educational apps that we have seen," said Mike Lee, Co-Founder of edshelf, Inc.  "We think the edshelf community will love the inclusion of the Balefire Labs TopRated App badge on our site. Parents and teachers will feel confident knowing that installing a Balefire Labs TopRated app means giving their children a high-quality and truly educational app. "

About edshelf, Inc.

Based in Palo Alto, CA, edshelf Inc. helps parents and educators find the right educational tools for their specific needs. Launched in 2012, edshelf is a discovery engine for learning tools such as websites, mobile apps, desktop programs, and electronic products. Parents and educators can search for products with specific criteria, such as price, age, subject, platform, and category. For more information, please visit edshelf.com.

About Balefire Labs, Inc.

Based in Tyngsborough, Mass., Balefire Labs, Inc. is a provider of tools and services that foster a child's learning advancement. Launched in 2013, the new online service provides parents and teachers objective evaluations on PreK-12 educational apps based on rigorous, scientifically-validated criteria, so they are confident they are choosing products that are most beneficial for their children. It is the only service available that uses objective criteria and makes its evaluation process transparent to parents and teachers. Balefire Labs, Inc. accepts no advertising dollars or third-party vendor payments for review. For more information, please visit www.balefirelabs.com.

Media Contact:

Naomi Salad

Naomi Salad Public Relations, LLC

Naomi@naomisalad.com

(678) 949-9537

Media Contact: Karen Mahon, Balefire Labs, 978-512-0840, karen@balefirelabs.com

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SOURCE Balefire Labs

RELATED LINKS
http://www.edshelf.com