ST. LOUIS, Oct. 10, 2016 /PRNewswire/ -- The financial services firm Edward Jones won the Technology category for large broker/dealers at the 2016 WealthManagement.com Industry Awards. The award recognized Edward Jones for being the first large financial services firm to introduce two-way texting with clients that meets industry regulations, a challenge some in the industry assumed insurmountable.
Edward Jones introduced two-way texting with clients in late 2015, leveraging existing messaging features available to branches. After clients verify their phone number and opt in to their preferred services, they can begin texting with Edward Jones, receive alerts and get appointment reminders on their cell phones. Nearly half of financial advisors now have texted with clients, with all communications archived and monitored for compliance purposes.
"This is something our clients, especially younger clients, want," said Jim Olsen, Edward Jones principal of Marketing Communications. "At Edward Jones, we deliver excellent service by meeting client needs. We communicate and do business with them in ways they choose that are most convenient for them. Then we help them meet their most important financial goals."
The 2016 WealthManagement.com Industry Awards recognize outstanding achievement, innovation and support among vendors and suppliers serving the financial advisor industry. In its second year, the awards were distributed to 51 firms in the wealth management and asset management space, out of 300 companies that applied and 400 nominations. Winners were announced at a black-tie gala event on September 29 at the Mandarin Oriental Hotel in New York City.
Edward Jones has won a number of accolades for its client experience. In 2016 that includes: top financial services website from the Web Marketing Association's 17th Annual Web awards; and top full-service investment firm providing clarity about fees as well as unbiased and understandable advice and service for investors, from research firm Hearts & Wallets.
About Edward Jones
Edward Jones, a FORTUNE 500 firm, provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 13,000-plus financial advisors work directly with nearly 7 million clients. Edward Jones, which ranked No. 10 on FORTUNE magazine's "100 Best Companies to Work For 2016," is headquartered in St. Louis. The Edward Jones Web site is located at www.edwardjones.com, and its recruiting Web site is www.careers.edwardjones.com. Member SIPC.
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SOURCE Edward Jones