People's Choice Award: morganlewis.com - Partner: edynamic.net
edynamic won this award for its work done in the revamp of the website of Morgan Lewis on the Sitecore Experience Platform.
In Phase 1 of this engagement, edynamic worked with the client's marketing and technology stakeholders to:
- Create a digital marketing technology roadmap; and
- Select appropriate technology
With the primary goal of improving client engagement, edynamic recommended Sitecore as the experience for marketing and CMS. Sitecore was chosen for its scalability, marketing capabilities and ability to manage a large volume of content. The cloud-based solution is built on Sitecore 7.1 and Solr 4.6.
A CX platform was built for Morgan Lewis to support multiple languages, generate digital demand and enable their marketing team to support client engagement.
As part of delivering the new website, content was migrated from different systems. This task was accomplished primarily through an automated process.
Where the previous website's dense content and navigational structure couldn't keep pace with the firm's growth, the new website has strong workflow capabilities.
The site now delivers superior client engagement, differentiates the firm and supports business development. Importantly, the business development team can create customized PDFs from the site, personalized for individual needs.
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore manages content across all channels, supplies contextual intelligence, and automates communications, at scale and in real-time.
edynamic is a global digital marketing and technology agency that enables marketers to improve engagement with clients through digital experiences. We have grown with Sitecore while being a global Sitecore partner since 2004 and delivered high quality on Sitecore projects of scale, skill, and complexity.
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