EF Education First Announces New Name for Domestic Travel Product

CAMBRIDGE, Mass., Aug. 6, 2013 /PRNewswire/ -- EF Education First today announced a new name for its domestic travel product. Effective immediately, EF Smithsonian Student Travel will become EF Explore America. Company officials chose to rebrand the division to better reflect the product's mission and promise to its customers. For nearly 50 years, EF has offered teachers and their students the chance to go beyond the classroom and into the world. EF Explore America offers over 40 different tours across the U.S., Canada, and Puerto Rico. 

"We decided to change our name to better reflect who we are and what we do," said Christine Healy, Vice President for EF Explore America. "Our mission to break down barriers of language, culture and geography has been the driving force behind everything we do. While our name will change, everything else will remain the same."

EF Explore America shares America's history, beauty and culture with teachers and students from across the country. As part of EF Education First, the world's largest private educational organization, EF Explore America believes every tour is an opportunity to discover a new place and to see a world of possibilities.

About EF, the world leader in international education

EF Education First was founded in 1965 and today is the largest private educational organization in the world. With 450 schools and offices in more than 50 countries, across all seven continents, EF's mission has remained the same since the beginning: to break down the barriers of language, culture and geography.

Now the world's largest private education company, EF offers programs centered on language learning, travel, cultural exchange and academic degrees. From Berlin to Beijing, Moscow to Mexico City, Dubai to Denver, EF operates 450 schools and offices in over 60 countries. To date, EF has helped millions of people learn a new language, discover the world or earn an academic degree.

Press Contact: Britt Russell, britt.russell@ef.com, 617-619-1331

SOURCE EF Education First



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