Eggland's Best's Now Even More Nutritious

Eggland's Best Announces New Improvements to America's Award-Winning, No. 1 Branded Egg

Jan 20, 2010, 09:15 ET from Eggland's Best

NEW YORK, Jan. 20 /PRNewswire/ -- The Best nutrition. Just got better.™  Eggland's Best, Inc. (EB), America's No. 1 branded egg, announced additional improvements to its already nutritionally superior egg.  All EB egg varieties – large, extra large, jumbo, cage-free and organic – now contain four times more Vitamin D and over three times more Omega-3 compared to ordinary eggs.  EB eggs also contain high levels of Vitamin B12 and Vitamin E, and are a good source of Vitamin A and Vitamin B2.  Additionally, they contain 25 percent less saturated fat and 19 percent less cholesterol than regular eggs.

As part of a healthy diet, recent studies indicate increased Vitamin D consumption can help prevent diabetes.(1)  Additionally, a low level of Vitamin D has also been linked to obesity in study participants and individuals experiencing chronic pain.(2)  Ongoing research also shows a diet rich in Omega-3 can help reduce one's risk of high cholesterol and cardiovascular disease.(3)

"After extensive testing and development, we have successfully increased the nutritional value of Eggland's Best eggs without sacrificing EB'S great taste or increasing the price," said Charlie Lanktree, CEO of Eggland's Best.  "EB eggs have always been the better eggs and now they are even more nutritious."

When incorporated into a healthy diet, EB eggs can provide a simple way to increase the nutrient intake of several nutrients most Americans lack in their diet.  "One of the major barriers to healthy eating is lack of convenience," said registered dietitian Julie Upton, MS, RD, co-author of Energy to Burn: The Ultimate Food and Nutrition Guide to Fuel Your Active Life.  "With increased amounts of Vitamin A, B2, B12, D and Omega-3 plus several other vitamins and minerals, Eggland's Best eggs are a convenient nutrient booster.  As a healthy breakfast or snack, EB eggs provide the nutrition and energy to help you stay nourished and active all day long."

For delicious and nutritious recipes, like the Berry French Toast (see below), and other healthy meal ideas, visit www.EgglandsBest.com.

(1) "Benefit Of Vitamin D In Diabetes And Other Chronic Diseases," MedicalNewsToday.com. 13 Jan 2009. http://www.medicalnewstoday.com/articles/135257.php

(2) McCarthy MF, "Poor vitamin D status may contribute to high risk for insulin resistance, obesity, and cardiovascular disease in Asian Indians," Medical Hypotheses. 2009 Jun;72 (6):647-51. Epub 2009 Feb 12.

http://www.ncbi.nlm.nih.gov/pubmed/19217213

Turner MK, Hooten WM, Schmidt JE, Kerkvliet JL, Townsend CO, Bruce BK, "Prevalence and clinical correlates of vitamin D inadequacy among patients with chronic pain," Pain Medicine. 2008 Nov;9(8):979-84. Epub 2008 Mar 11.

http://www.ncbi.nlm.nih.gov/pubmed/18346069

(3) Lavie CJ, Milani RV, Mehra MR, Ventura HO, "Omega-3 polyunsaturated fatty acids and cardiovascular diseases," Journal of American College of Cardiology. 2009 Aug 11;54(7):585-94.

http://www.ncbi.nlm.nih.gov/pubmed/19660687?itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum&ordinalpos=36



Eggland's Best New Nutrition Information



Ordinary Egg

EB Large Egg

Benefits

Cholesterol

213 mg

175 mg - white 170 mg - brown

EB eggs have less cholesterol than ordinary eggs.

Saturated Fat

1.6 grams

1.2 gram

EB eggs have 25% less saturated fat than ordinary eggs.

Fat

4.5 grams

4.0 grams

EB eggs have more than 10% less fat than ordinary eggs.

Omega-3

37 mg

115 mg

EB eggs have over three times more Omega-3 compared to ordinary eggs with 50% as DHA. Omega-3s are important for brain and nervous system development and cardiovascular health.

Vitamin E

2.5% of daily requirement

25% of daily requirement

EB eggs have high levels of vitamin E with 10 times more Vitamin E than ordinary eggs. Two EB eggs provide 50% of daily recommended intake (DRI). Vitamin E acts as an antioxidant and contributes positively to cellular and tissue health.

Vitamin D

4.5% of daily requirement

20% of daily requirement

EB eggs have high levels of Vitamin D. They have 4 times more Vitamin D than ordinary eggs.

Vitamin B2

14% of daily requirement

16% of daily requirement

EB eggs are a good source of Vitamin B2 (Riboflavin). It is part of the B complex vitamins that work for healthy functioning of almost all body processes.

Vitamin B12

10.8% of daily requirement

0.65 mcg

21% of daily requirement

1.25 mcg

EB eggs have high levels of Vitamin B12 with over 75% more Vitamin B12 versus regular eggs.

Vitamin A

4.9% of daily requirement

10% of daily requirement

EB eggs are a good source of Vitamin A and have over 50% more Vitamin A versus regular eggs.

Iodine

15% of daily requirement

40% of daily requirement

EB eggs are an excellent source of Iodine and contain almost 3 times more Iodine than ordinary eggs, which can help regulate the body's metabolism.

Folate

5.9% of daily requirement

24 mcg

10% of daily Requirement

40 mcg

EB eggs are a good source of Folate with almost twice the level of Folate than ordinary eggs.

Lutein

137 mcg

200 mcg

EB eggs contain 46% more Lutein versus regular eggs. Lutein helps keep eyes healthy and is especially important for the macula of the eye. Lutein can also help to keep other body tissues healthy.





Berry French Toast

Makes 8 servings


Ingredients

4 Large Eggland's Best eggs

1/2 cup nonfat Milk

1 teaspoon Vanilla Extract

Pinch of ground Cinnamon

8 slices of Light Whole Wheat Bread

Powdered Sugar (optional)

2 cups Berries (Raspberries & Blueberries)

Pure Maple Syrup (optional)


Preparation

Whisk eggs, milk, vanilla extract and cinnamon in a glass pie dish.

Working in batches, dip bread in egg mixture; let soak for 30 seconds on each side.

Spray large nonstick skillet with vegetable oil spray.

Heat over medium heat.  Working in batches, add bread to skillet and cook until golden, about 4 minutes per side.

Transfer to serving plate.  Dust with powdered sugar if desired.  Top with berries.  Serve with warm maple syrup on the side.

Nutritional Facts

1 Serving: Calories 190; Fat 2g (21.5% calories from fat); Protein  6g; Carbohydrate 15g; Dietary Fiber 3g; Cholesterol 88mg; Sodium 130mg.

About Eggland's Best Eggs

Eggland's Best is the No. 1 branded egg in the U.S., and their good nutrition just got even better without sacrificing their great taste. Now, EB eggs are higher in Vitamin D, E and B12, and a good source of Vitamin A and B2. They have 25 percent less saturated fat and three times more Omega 3 than ordinary eggs. Eggland's Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; the Good Housekeeping Seal from Good Housekeeping Research Institute; one of the Top 125 Foods for Men in the Men's Health annual nutrition awards for five consecutive years (2005-2009); one of the top 100 Best Packaged Foods For Women according to Women's Health magazine (2007); The Crystal Egg Award from the International Egg Commission; and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition. Eggland's Best is the official egg of the 44th Pillsbury Bake-Off® Contest.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, cage free and organic varieties, and are certified as Kosher. For more information, visit www.egglandsbest.com.

Contact:

Mary Johnson


Weber Shandwick


212-445-8149


mjohnson@webershandwick.com


SOURCE Eggland's Best



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